For decades, JOHNSON’S® has been and will always be committed to providing only the best and gentlest care for babies and kids. In a move to #ChooseGentle and extend gentleness to mothers and newborn babies in critical need, JOHNSON’S® launched a partnership with Mercury Drug Foundation, Inc. to provide 3,600 maternity kits to mothers and babies in partner hospitals and birthing centers in Luzon, Visayas, and Mindanao.
JOHNSON’S® and Mercury Drug Foundation formally turned over 1,500 maternity kits to Dr. Jose Fabella Memorial Hospital on November 19. This is from the support of everyone who purchased JOHNSON’S® products from Mercury Drug stores nationwide.
JOHNSON’S® Baby South East Asia Marketing Director Maimai Punzalan shared the inspiration behind the ‘Choose Gentle’ advocacy.
Choose Gentle
“2019 marks an important milestone for JOHNSON’S® as we’ve re-launched our gentlest range of products for babies and kids. As we celebrate this milestone, we also remember the bigger reason behind our advocacy,” shared Maimai Punzalan. “In today’s world where babies and kids are becoming more exposed to harshness, JOHNSON’S® ‘Choose Gentle’ advocacy stems from the need to help build a better, gentler world where every child can thrive.”
With the shared vision of helping improve the lives of Filipino families nationwide, the ‘Choose Gentle’ advocacy marks a milestone. JOHNSON’S® and Mercury Drug Foundation, Inc., take part in the corporate social responsibility arm of Mercury Drug Corporation.
Mercury Drug Foundation, Inc.’s Executive Director Annie Fuentes also shared how the ‘Choose Gentle’ advocacy upholds their commitment to promoting and advancing the health and well-being of Filipino families
Dr. Jose Fabella Memorial Hospital is among the six beneficiary hospitals and birthing centers nationwide to receive maternity kits. These kits aim to help newborns and their mothers within the critical first few weeks. The kits contain toiletry items, garments, and the all-new JOHNSON’S® CottonTouch™. Clinically proven, it is mild and safe from the first day of life. CottonTouch™ is JOHNSON’S® best hypoallergenic care for newborn sensitive skin.
Also read: How to decipher baby skincare product labels: expert tips
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