Nowadays, collaborations between fashion brands and celebrities are not as authentic. More often than not, these collaborations are not as authentic. The brands completely own the design with the endorsers’ names placed on it without actually collaborating. This was the guiding principle behind the recent collaboration between SECOSANA Bags and social media superstar Alex Gonzaga.
“When we started envisioning the bag collection, we told Alex that she will definitely have a hand in the designs. ” And that was truly what happened. She worked with the SECOSANA designers. Alex Gonzaga was part of the entire process from conceptualization to quality control. This ensured that the various collection pieces truly represented who and what Alex represented.
“This collection is who I am and what kind of handbag I truly love to carry. [It’s] small enough to be handled with ease, fitting my most important personal items. It’s very functional and yet exudes freshness. It has a sense of style that one can match with whatever they are wearing,” said Alex Gonzaga.
Alex added, “This collection is truly an expression of my passion for fashion.” Check out and purchase the entire Alex Gonzaga collection at www.secosana.com.ph and in Secosana boutiques. Selected collection items will be available in SM and Robinsons Department stores.
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