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Big Screens, Bigger Impact: June 2025 PR Highlights That Moved Filipino Families

6 min read
Big Screens, Bigger Impact: June 2025 PR Highlights That Moved Filipino Families

From parenting and health to pop culture, here are the biggest PR campaigns that shaped conversations and connected with Filipino families this June 2025.

As summer winds down and the rainy season sets in, June brought a fresh wave of campaigns that did more than just entertain—they inspired, educated, and connected with Filipino families in meaningful ways. From the return of cult-favorite horror dolls to proactive health initiatives, here’s a roundup of the brand stories that defined the month.

28 Years Later Storms Into CinemasBig Screens, Bigger Impact: June 2025 PR Highlights That Moved Filipino Families

 

Columbia Pictures unveiled the much-anticipated “28 Years Later” starring Aaron Taylor-Johnson and Jodie Comer. Opening June 18, the film reignites the iconic post-apocalyptic saga, offering a new chapter of survival, terror, and hope.

 

ASP Angels Walk Draws 40,000 Strong

Big Screens, Bigger Impact: June 2025 PR Highlights That Moved Filipino Families

More than 40,000 Filipinos gathered at the SM Mall of Asia Arena for the culminating leg of ASP Angels Walk for Autism 2025, led by SM Cares and the Autism Society Philippines. The event, held in celebration of Autism Acceptance Month and SM Supermalls’ 40th anniversary, championed inclusion, love, and community support for individuals on the spectrum.

 

Lilo & Stitch x CASETiFY Brings Aloha to Tech

Big Screens, Bigger Impact: June 2025 PR Highlights That Moved Filipino Families

CASETiFY’s Lilo and Stitch collab turned gadgets into a tropical moodboard with playful prints and durable protection—bringing a slice of Hawaiian sunshine to everyday devices.

Abbott Champions Brain Development with Similac GainSchool

Big Screens, Bigger Impact: June 2025 PR Highlights That Moved Filipino Families

Abbott’s “Raising Fast Learners” campaign empowered parents to support early brain development through purposeful play and nutrition. Backed by experts and powered by Similac GainSchool’s PRODI-G Nutrition System, the campaign highlighted the vital role of gangliosides in cognitive growth.

 

AC Health Scales Up HIV Screening

Big Screens, Bigger Impact: June 2025 PR Highlights That Moved Filipino Families

Amid a spike in youth HIV cases, AC Health mobilized its clinics and hospitals to offer free screenings and HIV literacy programs. With support from Pilipinas Shell Foundation and USAID, they’re bringing stigma-free, life-saving care closer to workplaces, schools, and communities.

 

M3GAN 2.0 Returns With A Vengeance

Big Screens, Bigger Impact: June 2025 PR Highlights That Moved Filipino Families

Universal Pictures dropped the final trailer for “M3GAN 2.0”, where a new AI enemy threatens humanity. Premiering June 25, the film promises upgraded chaos and a new horror showdown fans won’t want to miss.

 

Mega Movie Pass Launches for Three Blockbusters
Big Screens, Bigger Impact: June 2025 PR Highlights That Moved Filipino Families

In partnership with SM Cinemas, Universal Pictures introduced the Mega Movie Pass, bundling tickets for “How to Train Your Dragon,” “M3GAN 2.0,” and “Jurassic World Rebirth.” The promo includes exclusive gifts and an endorsement from actress Barbie Forteza.

 

Fisher Mall Wraps Up Summer with Family Fun

Big Screens, Bigger Impact: June 2025 PR Highlights That Moved Filipino Families

Fisher Mall’s summer programs across its Quezon Avenue and Malabon branches gave families screen-free activities from martial arts to art exhibits. With Father’s Day perks for Fisher Elite cardholders, the mall focused on wellness, bonding, and creativity.

 

Toshiba Unveils Japandi Appliance Line and New Takumi Masters

Big Screens, Bigger Impact: June 2025 PR Highlights That Moved Filipino Families

Toshiba Lifestyle Philippines launched its sleek Japandi Series—home appliances that blend Japanese precision with Scandinavian design. Joining the brand’s Takumi Masters roster are style, food, and lifestyle icons: Francis Libiran, Gerard Salonga, Stephanie Zubiri, and Josh Boutwood.

Celebrate Dad in Style This Father’s Day at City of Dreams Manila

Big Screens, Bigger Impact: June 2025 PR Highlights That Moved Filipino Families

City of Dreams Manila rolls out the red carpet for dads with indulgent brunches at Crystal Dragon and Nobu, plus exclusive staycation deals at its luxury hotels. Make June 15 extra memorable with world-class dining, pampering, and quality time the whole family will enjoy.

 

Shangri-La Plaza Champions Everyday Wellness with First STRIDE Walkathon

Big Screens, Bigger Impact: June 2025 PR Highlights That Moved Filipino Families

Families, friends, and fitness enthusiasts gathered at Shangri-La Plaza for STRIDE: Walkathon at the Shang, an indoor fitness event promoting health, movement, and community spirit. With fun booths, finisher medals, and partner giveaways, the walkathon proved that even a simple stroll through the mall can be a joyful step toward better health.

 

LISTERINE Turns Oral Care into Acts of Kindness with Operation Smile and Watsons

Big Screens, Bigger Impact: June 2025 PR Highlights That Moved Filipino Families

Partner Stories
Top up your account, to fund your interest:    Earn up to PHP 10,000 when you save more with Metrobank
Top up your account, to fund your interest:   Earn up to PHP 10,000 when you save more with Metrobank
ASUS Zenbook A14: The Lightest Zenbook AI Laptop is in the Philippines
ASUS Zenbook A14: The Lightest Zenbook AI Laptop is in the Philippines
GoTyme Bank named official bank partner of the Philippine Football Federation
GoTyme Bank named official bank partner of the Philippine Football Federation
Magandang Umaga from the Philippines! Rediscover the Simple Joys of Breakfast with Nutella
Magandang Umaga from the Philippines! Rediscover the Simple Joys of Breakfast with Nutella

Every LISTERINE purchase at Watsons helps fund speech therapy for children with cleft lip and palate, in partnership with Operation Smile Philippines. Through the “Healthy Smiles Start with LISTERINE” campaign, Filipinos can turn daily hygiene into a life-changing act of compassion—transforming smiles and futures, one bottle at a time.

 

Tired of the Same Ulam? Make Every Meal ‘Eden’ Better with Eden Cheese

Big Screens, Bigger Impact: June 2025 PR Highlights That Moved Filipino Families

Mealtime is a celebration—but for moms, the pressure to keep meals exciting is real. Eden Cheese helps break the routine by adding flavor, comfort, and nutrition to everyday dishes. From Chicken Afritada to Spring Rolls, even simple meals become special when made the ‘Eden’ better way.

 

Avon Launches “Perfect Nonsense” Fragrance Collection That Defies Expectations

Big Screens, Bigger Impact: June 2025 PR Highlights That Moved Filipino Families
Avon shakes up the fragrance world with bold scent collisions like Peppery Peaches, Choco Tuberose, and Bamboozie Cocktail. These unique, unisex perfumes combine unexpected notes to reflect individuality—available now for just ₱899.

 

SM Cares Volunteers Lead the Way in Compassion and Community Service


In celebration of National Volunteerism Month, SM Cares highlights the dedication of its employee-volunteers and partners in building resilient communities. From coastal cleanups to classroom makeovers and youth-led summits, these year-round efforts inspire meaningful change across the country.
 
 

Magical Summer Festivals Await at Kinosaki Onsen and Beyond

Big Screens, Bigger Impact: June 2025 PR Highlights That Moved Filipino Families
From lantern-lit river nights to fields of 500,000 sunflowers, Japan’s Hyogo Prefecture offers a vibrant mix of culture and celebration. Highlights include Kinosaki Onsen’s fireworks and lantern festival, sunflower viewing in Tanto, beachside fireworks at Takeno, and the fiery traditions of Izushi’s Ifukube Shrine. Discover a season of sparks, serenity, and lasting memories.

Coalition of Global and Local Health Leaders Push for Stroke-Ready Philippines

Big Screens, Bigger Impact: June 2025 PR Highlights That Moved Filipino Families

In a united call to action, the World Stroke Organization, Stroke Society of the Philippines, and Angels Initiative led the Stroke CARE Meeting to improve acute stroke care nationwide. With stroke as the third leading cause of death in the Philippines, the coalition seeks to elevate standards, strengthen community awareness, and push for a national stroke strategy through cross-sector collaboration and continued frontline training.

Because Mental Clarity Is the New Luxury

Big Screens, Bigger Impact: June 2025 PR Highlights That Moved Filipino Families
Luminisce introduces ExoMind, a non-invasive brain stimulation treatment that supports mental wellness, better sleep, stress relief, and emotional clarity—without medication or downtime. Backed by science and now available in the Philippines, ExoMind is designed for the fast-paced lives of modern professionals, parents, and anyone craving inner calm.

Discover how Luminisce is redefining beauty from the inside out.

 

Bridging the Digital Divide: ChildFund Empowers Manila Schools with ICT Hubs and Online Safety Training

Big Screens, Bigger Impact: June 2025 PR Highlights That Moved Filipino Families

ChildFund Philippines, in partnership with ChildFund Korea and DepEd, is upgrading ICT facilities and promoting digital safety across 10 public elementary schools in Manila. Through the Pro-Digital LOOP Project, students and teachers now enjoy access to refurbished computer labs, smart devices, licensed software, and multimedia training—making digital learning more interactive, equitable, and secure.

Beyond the classroom, parents and educators are also being equipped to support safe online habits at home, while policy collaborations are underway to embed online child protection into national education frameworks.

 

Champion Bags Launches in PH: A Smarter Plastic with Purpose

Big Screens, Bigger Impact: June 2025 PR Highlights That Moved Filipino Families
Thailand’s eco trash bag leader, Champion Bags, arrives in the Philippines—offering durable, leak-proof, and recycled plastic bags that work with our current landfill system. Unlike oxo-degradables, these bags reduce waste without harming the environment. Join the movement: #BagABetterFuture.

 

From celebrating Filipino talent and traditions to addressing urgent health concerns, these campaigns show that brands can lead with both heart and purpose. Whether it’s big-screen storytelling or everyday home innovation, June 2025 delivered powerful moments that spoke to every Filipino family.

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Hazel Paras-Cariño

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Hazel Paras-Cariño

Hi, I’m Hazel Paras-Cariño—Head of Content at theAsianparent Philippines, proud mom of two, and passionate storyteller at heart. With over 11 years of experience in content strategy, digital marketing, and editorial leadership, I now lead our content across web, app, and social platforms to serve one of the most important audiences out there: Filipino parents. Whether it's creating informative articles, engaging mobile experiences, or meaningful social conversations, I believe content should connect with both data and heart.

Before this role, I worked as App Marketing Manager and Web Content Editor at theAsianparent, and previously contributed to NGOs, tech, and creative industries. I hold a Master’s degree in Integrated Marketing Communication, but my real education comes from balancing deadlines, diapers, and the daily chaos of motherhood. When I’m off-duty, you’ll find me painting, dancing, or exploring imaginative stories with my kids—sometimes all at once.

Let’s keep creating content that informs, empowers, and uplifts families.

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