2025 Year-End Highlights: Filipino Brands, Celebrities, and Festive Moments to Celebrate

The holidays are here, and 2025 is ending on a high note! From heartwarming campaigns and festive treats to star-studded events, here’s everything that made this year unforgettable for Filipinos.

Purefoods highlights diverse Filipino Christmas traditions through “Sarap ng Pasko, Sarap ng Purefoods”

Purefoods celebrates both time-honored and evolving Filipino Christmas traditions by helping families create meaningful Noche Buena moments through accessible, trusted products and festive holiday installations, including a special activation welcoming OFWs at the newly refreshed NAIA Terminal 3.

Jollibee launches the Jolly Watch Squad to make time-telling fun for kids

Jollibee introduces the Jolly Watch Squad, a collection of character-themed children’s watches designed to help kids learn how to tell time through playful, everyday learning moments, available nationwide with Jollibee Kids Meals from December 1, 2025 to January 31, 2026.

HOPE and SM Supermalls launch “HOPE in a Movie” to support public school classrooms

HOPE partners with SM Supermalls to turn moviegoing into a cause-driven experience, with PHP5 from every SM Cinema ticket sold going toward building public school classrooms as part of the Generation HOPE campaign.

Fairfield by Marriott Cebu Mactan opens as Mactan’s first city hotel

Fairfield by Marriott Cebu Mactan debuts within the new Mahi Center, offering 196 thoughtfully designed rooms, modern amenities, and a convenient base for both business and leisure travelers exploring Cebu and Mactan.

Disney+ offers new holiday titles for family binge nights

Disney+ invites families to gather for the holidays with new releases including “Prep & Landing: The Snowball Protocol,” “Diary of a Wimpy Kid: The Last Straw,” and “LEGO Marvel Avengers: Strange Tails,” turning screen time into quality family bonding.

Wells “The One” brings convenience and style to Filipino holiday celebrations

Wells Philippines’ premium water purifier, The One, helps Filipino families host festive gatherings with temperature-controlled water, compact design, easy operation, and advanced filtration for a stress-free holiday season.

MTRCB holds preliminary conference with Pinoy Big Brother over public complaints

The MTRCB met with the Pinoy Big Brother production team to address public concerns, recommending stronger ethical guidelines and protective measures to ensure the show models respect and positive behavior for youth audiences.

Full Phils celebrates first graduating scholars and milestone year in 2025

Full Phils, the youth-led non-profit supporting OFWs in Hong Kong, marks its milestone year with its first batch of college graduates and nearly 30 scholars benefiting from accessible, accredited online education and holistic development programs.

BGC welcomes 2026 with star-studded NYE at the 5th celebration

aaBonifacio Global City kicks off 2026 with NYE at the 5th, featuring powerhouse OPM acts like Parokya Ni Edgar, SB19, KZ Tandingan, and a special appearance by global Filipino icon apl.de.ap, paired with immersive lights and fireworks for a festive New Year’s experience.

Jollibee makes Christmas commutes sweeter with Rush Hour Rewards

Jollibee Group’s Rush Hour Rewards gives ₱100 off favorite meals during peak morning and evening hours via the Grab app, turning busy holiday commutes into a little festive treat until December 26, 2025.

ASUS Opens Its Biggest Flagship Store at SM North EDSA

ASUS Philippines celebrates the grand reopening of its largest flagship store on December 5, 2025, at The Annex, SM North EDSA. Fans can explore ASUS’ full range of innovations, from AI laptops and ROG gaming machines to desktop solutions. Enjoy epic discounts up to ₱15,000 and freebies like the ASUS Marshmallow MD100 Mouse, exclusive desk mat, and tumbler from December 5–7. The store also participates in the ASUS ROG Grand Tech Fair 2025, offering extended warranties and raffle prizes, including a Yamaha Mio Fazzio, Airwheel Smart Electric Luggage, and Insta360 X5 Action Camera until January 15, 2026.

From heartwarming campaigns and meaningful initiatives to exciting openings and star-studded events, 2025 has been a year full of joy, inspiration, and unforgettable moments for Filipinos. As we step into 2026, these highlights remind us of the power of community, celebration, and shared experiences that make every holiday—and every day—truly special. Cheers to more festive memories, new opportunities, and moments worth celebrating in the year ahead!