A manifesto about freedom.
Joy and whimsy are part of the Furla spirit since the beginning and become tools to face changing times. An occasionally carefree present, to draw an unexpected future.
With its new Fall Winter 2022 collection, Furla makes freedom its distinctive feature, addressing a determined woman who doesn’t limit her self-expression.
Free to be, free to wish, free to tell her story.
A collection dedicated to those who love decisive and contemporary looks: iconic models and new designs in which elegance meets more carefree details, where the most rigorous charm finds an innate lightness. Just like that of nylon, with its active attitude, protagonist of vibrant shades.
And then, a natural softness showcased in warm and autumnal nuances, as well as in the soft touch of suede and hammered leathers. A collection in which spontaneity plays an important role as in the interpretations of the classic logo that doubles to become a heart or stands out as a contrasting element.
Nature then takes us back to the origins of Furla, where floral decorations look to the archive, among corollas enlivened by digital-effect graphics. A hypnotic reference to flowers and animals that returns in various models, alongside inlays of jacquard architectural logos. Different worlds that meet up in contrasting materials, in a dialogue between suede and soft tone-on-tone leather.
It’s never too late to shine. Especially with the sporty touch of nylon in pop shades, lighting up the Furla 1927 Soft models with a fluo atmosphere. From bright ocean blue to neon pink or grenadine red, cheerfulness returns to the foreground. While the maxi and mini Furla Opportunity totes interpret nylon in a matelassé version: a soft charm, ideal from the city to the mountains.
Furla My Joy
Multicolored leather or the pure white of bouclé wool? Everything is possible for the new Furla My Joy. A classic crossbody bag in which the noble arc of the Furla logo is doubled and crossed, creating the heart-shaped closure in gold metal. These romantic geometries are ready to give a gritty touch to an icon of femininity.
Urban style, in inviting glacé tones. Pairing suede and soft leather, Furla MiaStella combines elegance and comfort: presented in tone-on-tone, but also in contrasting shades. A line that ranges from the intriguing and practical tote model, perfect for work, to the gypsy touch of the minimal bucket bag with shoulder strap and long laces, in true 70s fashion.
Prints and Details
The archive Fauves-inspired patterns featuring flora and fauna stand out the most: maxi corollas, lynxes, woodpeckers, and butterflies decorate Furla Opportunity tote bag among the vintage jacquard sculptural models, alternated with overlaps of the arched Furla logo in all shades of blue. Coming back in bloom is the printed garden full of lavender or poppy flowers on the Ares leather of the Furla 1927 handbags. Softness rules in the fringed wool Furla 1927 Soft: informal, original, simply chic with that scarf effect.
In the Philippines, Furla is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, City of Dreams, Greenbelt 5, Newport Mall, Power Plant Mall, Rustan’s Cebu, Rustan’s Makati, Shangri-La Plaza, and online at Trunc.ph, Rustans.com, and Zalora. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with almost 100 brands, almost 600 stores and 11 e-commerce sites. In 2020, we launched the country’s first luxury multi-brand website – TRUNC.PH to compliment our formidable market position. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual and fast fashion, beauty, footwear, home and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers, and to cater to the evolving tastes and aspirations of Filipino consumers. The Group has also launched “The Specialist”, an At Home concierge service dedicated to providing customers with personalized service to address their unique shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: [email protected]
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Viber Community: bit.ly/SSILifePH
The SSI Group’s unique portfolio of brands provides the Group with distinctive merchandise, most of which is not yet available to Filipinos through digital platforms. Leveraging on this value proposition, we will continue to make more of our brands available online, across multiple channels – through brand.com sites, third-party marketplaces, and our own multi-brand platforms, such as the newly launched Trunc.ph and others more coming soon. The acceleration of the SSI Group’s e-commerce expansion is one of our responses to the challenges and unique operating conditions brought about by COVID 19. As we continue to be at the forefront of delivering retail innovations to the Philippine market, and as we look to strengthen our e-commerce presence, we remain committed to bringing the best of fashion, beauty, home, food and lifestyle to Filipino consumers, through multiple, world-class retail channels.
This is a press release distributed by Visions and Expressions