The Lacoste Spring Summer 2020 runway show marks a return to Roland Garros, the spiritual home of French tennis and the terrain of René Lacoste. This collection is by Director Louise Trotter. The runway happened around the Serres d’Auteuil greenhouses as Julien Benneteau, captain of the French Federation Cup team, and Petit Croco’ Tiago Pirès practice on the Simonne Mathieu court nearby. At home in this historic setting, Lacoste celebrates a soulful union of sports, heritage, and style. Musing on the unexpected icons of Lacoste history, Trotter continues to challenge tradition with contemporary verve.
They reworked the Tennis and golfing originals: an intimate souvenir of John F. Kennedy Jr. packed up for summer camp in his Lacoste polo shirt summons the mood of nostalgia, as does Rene Lacoste’s drive from Dieppe to Deauville with Suzanne Lenglen (a world champion known for her grace on and off the court). Playful proportions suggest clothes that you are growing out of and others you are growing in to. Tailoring is key, reflecting the bygone codes of sports elegance.
The Lacoste icon, the pique polo, came back with a whole new look to it. The new design consists of a modern hand in squared proportions and magnified details of leather and knit. Joining an Art Deco typeset logo and the all-over ‘L’ monogram, Robert George’s 1926 crocodile is large on chest pockets and washed canvas beach bags, or discreet as hardware on slip-on loafers. Aligning tradition and innovation, the line elevated the leisurely pursuits of the everyday.
For Spring Summer 2020, Lacoste has collaborated with two British female designers. Helen Kirkum handmade the Collaged Sneakers from last season’s new hybrids. The crocodile became the Alighieri for Lacoste brass pendants and bracelets by jeweler Rosh Mahtani. It transformed the house symbol as a totemic keepsake.
Lacoste in the Philippines
In the Philippines, Lacoste is exclusively distributed by Stores Specialists, Inc., and is also located at Central Square in Bonifacio High Street Central, Alabang Town Center, Eastwood Mall, Estancia in Capitol Commons, Fairview Terraces, Gateway Mall, Greenbelt 3, Kiss & Fly NAIA T3, Newport Mall, Okada, Podium, Power Plant Mall, Robinson’s Galleria, Robinson’s Magnolia, Robinson’s Place Manila, Rustan’s Makati, Rustan’s Shangri-La, Shangri-La Plaza East Wing, SM Mall of Asia, SM Megamall, Trinoma, Ayala Center Cebu, Abreeza Davao, SM Davao, Veranza KCC Mall General Santos and Zamboanga. Lacoste Accessories is located at Glorietta 4 and Lacoste Sport at Ayala Center Cebu. Visit lacoste.com.ph and www.ssilife.com.ph, follow facebook.com/LacostePhilippines
Also read: Lacoste Court Slam: Keeping in step with iconic '90s style