To welcome the holidays, Moira Dela Torre released her first-ever original Christmas song entitled, Yakap, inspired by Downy Premium Parfum’s #Spread100Hugs campaign as it embodies that heartwarming Filipino Christmas spirit with its touching lyrics and enchanting melody.
“This song was a collaboration between me and my husband. It was inspired by how Christmas has always been my grandma's favorite holiday.
Ever since Jason came into my life, my songs have always been in collaboration with him. He came up with the chords. I came up with the melody. He came up with a few words and I finish it with a story.
When we heard about Downy Parfum’s #Spread100Hugs, we both envisioned ‘Yakap’, and we wanted to create a Christmas OPM kundiman (love song) that captures the essence of giving hugs this Christmas,” said Moira Dela Torre.
Indeed, the power of a hug transcends time. As Moira shares, “This coming holiday season is going to be my third Christmas in 26 years that I won't get to celebrate with my lola... She truly inspires me to continuously spread love.
And with Downy Parfum, I am more confident to spread hugs to my friends, family and my husband Jason.”
On the day of its release, Yakap has been streamed for more than a hundred thousand times and has been a part of the country’s top hits on Spotify!
Even celebrity parents like Saab Magalona, Chynna Ortaleza, Say Alonzo, Helga Krapf, Vanessa Matsunaga and Troy Montero can’t get over how much the song brings back so many good memories that excite them for the coming holidays they’re going to spend with their families and loved ones.
Yakap’s meaning really transcends through people of all ages and a lot can’t help but share their own rendition of the song. Famous Youtube singers like Raphiel Shannon, Ry & Con, and Aiana Juarez each gave the song a really personal touch. They even matched the song with their own distinct styles. This kundiman perfectly encapsulates the true meaning of Paskong Pinoy, a classic Filipino holiday.
Make sure to listen to “Yakap” that will surely uplift you at anytime.
This Christmas, make sure to #Spread100Hugs with Downy Premium Parfum. For more updates, you may visit https://www.facebook.com/DownyPhilippines/.
#Spread100Hugs
This is a press release distributed by Greenbulb Communications.
Also read: STUDY: Masayahin raw ang mga batang lumalaki kasama ang lolo at lola