Mommy Reyn Found Her Best Business Partner Through Crochet—And It's Her Daughter!
“Doon ako magaling. Sa pagiging mommy. Sa pagiging stay-at-home mom. Sa pagiging hands-on mom.”
5 years after the COVID-19 pandemic, we’ve all heard about quarantine hobbies that somehow got way out of hand.
Remember the dalgona coffee craze? ‘Yung halos lahat tayo nag-foam ng instant coffee at gatas kahit walang hand mixer sa bahay. Then came the sushi bake phase — biglang lahat may baked sushi sa ref, kahit hindi ka marunong mag-roll ng sushi dati. Ube cheese pandesal na patok na patok sa takilya. Online zumba marathons. Plantito at plantita era hanggang sa naging full-blown jungle ang sala. At siyempre, TikTok dance challenges na medyo pinagsisihan mo rin i-post pero andun na eh, nakapost na sa feed.
But for Filipino mompreneur Reyn Ignacio, what started as a fun lockdown activity with her 7-year-old daughter turned into a thriving crochet business — and a life-changing journey in motherhood.
“Hindi ko talaga in-expect na ganito siya lalaki,” Reyn shares, laughing. “Nag-start lang kami kasi bored kami sa bahay. Pero ngayon, business na siya. At higit sa lahat, bonding naming mag-ina.”
In the world of crochet, it turns out you can stitch more than just yarn — you can stitch together a purpose, a livelihood, and the kind of deep mother-daughter connection many of us dream about.
So how exactly did a former BPO employee, restaurant staffer, bookstore clerk, and all-around job explorer finally find her true calling as a full-time stay-at-home mom and co-founder of Croechet with her daughter Roe? And how can other Filipino moms turn everyday moments with their kids into opportunities for growth?
Grab your coffee, mga mommy. And maybe a ball of yarn while you’re at it. Let’s stitch our way into this inspiring story, one loop and hook at a time.
Talaan ng Nilalaman
From Pandemic Boredom to Crochet Craze
When the pandemic forced families into quarantine, Reyn was like many moms trying to keep her kids occupied.
“Everyone was quarantined,” Reyn recalls. “Me and my daughter were looking for something na pwede naming magawa during quarantine. So bagong hobby.”
Arts and crafts had always been a family favourite. Then a cousin introduced them to crochet — and it was game on.
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“My cousin na mahilig din sa arts and crafts, she introduced my daughter to crochet. Tapos after nu’n, ‘yung daughter ko, she asked me to buy her yarns tsaka hooks. Siyempre, as a supportive mom, I bought her ‘yun, yarns tsaka hooks.”
Of course, in true mom fashion, Reyn knew she’d need to learn the skill first to properly guide her daughter.
“In able for her to learn how to crochet, kailangan matuto din ako, ‘di ba?”
Cue hours of YouTube rabbit holes, endless Googling of crochet terminologies, and trial-and-error projects done together at the kitchen table.
“Bago ko i-bato sa kanya, kailangan ako muna.”
It wasn’t long before Roe, then just 7 years old, was making her own creations — and the orders started rolling in.
A Business is Born
Many hobbies fade once school resumes and routines return. But for Reyn and Roe, this one stuck.
“Actually, every project is memorable,” says Reyn. But one milestone stands out: a major client project they completed together.
“Nakakuha kami ng malaking client. Tapos kailangan kasi ‘pag nakakuha ka ng project, i-bi-brainstorm mo muna ‘yan eh kung paano ka mag-start.”
The pair divided the work.
“Ako, kinausap ko ‘yung daughter ko na may mga toka siya. Ako sa ganito, ikaw sa ganyan. ‘Anak, hindi ko kayang gawin ‘to, ikaw muna.’”
They met the deadline as a team. More importantly, they cemented their roles as true business partners.
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“Iniinsure ko na lahat ng project ko is kasama siya. At lahat ng creations namin is merong touch niya. Kasi siya talaga yung nag-start ng business na yun.”
Thus, Croechet — their now-growing home-based brand — was born out of shared effort, creativity, and a whole lot of love. And if you’re wondering about the name? It’s not a typo. The brand proudly carries a special twist: the ‘Roe’ in Croechet comes from Reyn’s daughter, Roe, who sparked the entire journey.
Every stitch in their creations carries a piece of their story as mother and daughter.
Motherhood as a Calling (After Trying Practically Every Job)
While Croechet gave Reyn an entrepreneurial outlet, she makes it clear that motherhood is her profession — the one where she finally feels she belongs.
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“Marami akong naging job eh kasi parang gusto ko ng adventure,” Reyn chuckles. “Siguro wala pa akong gusto kong i-try, gusto kong ma-experience maraming trabaho.”
She started working at 17. First stop? National Bookstore.
“Since mahilig ako sa arts, sabi ko gusto kong ma-experience mag-work sa National Bookstore para makabili ako ng art materials. Ganon siya.”
From there, it was a whirlwind. Restaurant gigs, BPO roles, Events work.
“Hindi ko na alam kung saan ba ako dapat.”
It wasn’t until motherhood that the answer became clear.
“Sa pagiging mommy ako talaga nag-stand out. Parang doon ako eh. Parang na-enjoy ko yung motherhood simula nung nagkaroon ako ng daughter.”
After years of trying on different hats — employee, team member, event organizer, restaurant staff, call center agent — Reyn finally found the one role that felt truly hers: Mommy.
And it wasn’t just about raising kids — it was about fully embracing a life that allowed her to pour love, creativity, and purpose into her days.
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“Doon ako magaling. Sa pagiging mommy. Sa pagiging stay-at-home mom. Sa pagiging hands-on mom.”
It wasn’t a fallback. It wasn’t “just being at home.” It was a calling. A profession of the heart. And through that calling, Croechet was born — not just as a business, but as a living, breathing extension of that love.
In the end, Reyn’s journey is a beautiful reminder that sometimes, after all the job-hopping, resume-building, and title-chasing… the most meaningful title we can hold is simply Mom.
Community Support through Madiskarte Moms PH
Source: Facebook/Madiskarte Moms PH
Like many mompreneurs, Reyn found that you can’t do it alone—especially when starting a business from scratch.
Enter Madiskarte Moms PH, a thriving Facebook community that has empowered over 200,000 Filipino moms since 2020. Reyn first discovered the group while pregnant, joining various parenting communities. Later, when launching her crochet business, she knew it was time to connect with entrepreneurial moms too.
“Nag-start ako mag-join sa mga community na kayang i-support or may mga idea sila how to start or how to help a mom to grow a business.”
Soon, Reyn was posting about her home-based earnings and Croechet projects, catching the eye of the Madiskarte Moms team.
“Siguro dahil sa mga posts ko—nagpo-post ako sa community sharing paano ko kumikita nang nasa bahay lang ako.”
Recognition followed, along with invitations to seminars and workshops designed to help small mom-owned businesses thrive.
“Doon ko na-experience ‘yung community na tutulungan ka hanggang sa kaya nila. Supportahan ka na magbenta, na i-promote ‘yung product mo, na makilala ka ng mga tao.”
Thanks to this supportive ecosystem, Croechet gained even more clients — and Reyn gained invaluable connections.
Lessons for Fellow Filipino Moms
Reyn’s story offers several big lessons for fellow Filipino moms dreaming of launching a side hustle (or full-blown business) from home:
1. It’s never too early (or too late) to start a business with your child.
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Roe was just 7 when they started crochet-ing together. Now at 11, she’s still actively involved in Croechet.
“Siya yung kasama ko sa lahat ng projects. May touch niya talaga yung bawat creation.”
2. You can turn a hobby into an income stream — one stitch at a time.
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What began as a hobby became a real source of income for the family. With the right mindset, guidance, and support (shoutout sa’yo, Madiskarte Moms PH), it’s possible to monetize even the simplest of passions.
3. Community is everything.
“Malaking tulong sila kasi marami rin ako naging client because of them,” Reyn says of Madiskarte Moms PH.
When you’re a mom juggling parenting and business, it helps to be surrounded by others who understand the hustle.
4. You don’t need a fancy background. Just heart, hustle, and love for your family.
Reyn’s eclectic work history (arts, BPO, restaurants, events) wasn’t wasted. Every experience contributed to her resilience, adaptability, and ultimately, her success as a stay-at-home mompreneur.
“Hindi ko alam kung tama ba ‘yung ano na doon ‘yung direction ko. Pero doon ako magaling—sa pagiging mommy.”
Your Kids Can Be Your Best Business Partners
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At the end of the day, Reyn’s crochet journey isn’t just about yarn and hooks. It’s about turning motherhood into a joyful profession. It’s about empowering her daughter through entrepreneurship. And it’s about showing Filipino moms everywhere that they can build something meaningful from home — one stitch, one sale, one loving project at a time.
“Hindi ko talaga in-expect na ganito siya lalaki pero ang saya kasi kami ng anak ko, naging mas close pa.”
And look — not every pandemic hobby had to end with an abandoned ube cheese pandesal recipe, a dusty plant shelf, or a drafted TikTok dance you swore you’d delete.
Some, like Croechet, became more than just a phase. They became a passion. A purpose. A shared dream between a mom and her child.
So to all the fellow moms out there still wondering, “Kaya ko kaya?” — the answer is absolutely yes.
Start small. Pick up that hook. Get your kids involved. Find your community.
Because while some pandemic hobbies faded, others—stitched with love and persistence—grew into beautiful stories that continue to unfold, one loop at a time.