When it comes to beauty, we often think of our eyebrows, our skin texture, our hair…but what about our smile? It is, in fact, a unique feature that invites others to see a more personal side of our beauty—it’s the kind that reveals our confidence and joy within. While not everyone may be comfortable showing their smiles because of dental imperfections, there is a new revolutionary oral beauty line that’s entering the market to encourage more Filipinos to #SMILEOUTLOUD.
Introducing NEW Colgate Optic White O2, a range of teeth whitening products that unleashes radiant smiles! The complete range, powered by Active Oxygen Technology, comprises the Optic White O2 Toothpaste, Teeth Whitening Pen, and the Teeth Whitening Kit which contains both the Pen and patented LED Device. To complete your daily oral beauty routine, they also released the NEW Colgate Optic White Mouthwash.
Oral beauty is in
Have you ever found yourself holding back your smile for a photo or when you’re talking to someone?—perhaps because of a dental flaw or a feature you just haven’t embraced? We call this “matipid na ngiti” which is a cultural phenomenon so common among Pinoy men and women. Colgate aims to wipe out this insecurity by being highly accessible to anyone seeking an upgrade not only in their beauty routines but also in their day-to-day lifestyles.
What makes the NEW Colgate Optic White O2 Toothpaste so revolutionary is its whitening formula powered by Active Oxygen. It is a gentle yet effective way of whitening the teeth in as early as 3 days*! Its patented Active Oxygen Whitening produces fine bubbles as you brush. In the process of releasing millions of Active Oxygen bubbles, it also gives a warming sensation, indicating that the formula is active and working. Teeth whitens when the Active Oxygen gets absorbed into the enamel, lightening tough stains like those caused by coffee, tea, and smoking. What’s more is that this toothpaste is safe for daily use. It’s enamel-safe and does not cause sensitivity.
*Up to 1 shade whiter in 3 days. With twice daily brushing. Individual results may vary.
Indeed, Colgate Optic White O2 delivers the oral benefits you need to confidently smile out loud! Go on and step out to let others see you at your most beautiful by owning your look with the whitening essentials you can trust.
Meet the beautiful and unconventional smiles championing #SMILEOUTLOUD
You’ve heard the features and benefits of the NEW Colgate Optic White O2. Now you can hear straight from two of the country’s most loved artists who have fearlessly championed and owned their unique smiles.
The first is an actress, model, gamer, and podcaster who grew up as a shy teen and eventually developed the confidence to smile out loud. She went on to win a prestigious beauty pageant for the Philippines. Now a native to the spotlight, she continues to inspire others to live authentically. She is none other than world class beauty queen, Megan Young!
Second is a content creator known for breaking stereotypes. Her quirky personality captured the hearts of many Pinoys, from her fun dance covers to her amazing cosplay transformations. Once a simple girl with her iconic demure smile, now an unbeatable powerhouse who fearlessly owns her perfectly imperfect smile. It’s your girl, Mimiyuuuh!
Discover what Megan Young and Mimiyuuuh have to say about the NEW Colgate Optic White O2 by tuning on to Colgate Philippines’ social media accounts at Facebook, Instagram, Youtube, and Twitter.
Show the world your most beautiful by smiling out loud with the help of Colgate’s newest oral beauty essential: Colgate Optic White O2! Don’t forget to use the hashtags, #SMILEOUTLOUD and #ColgateO2.
Store Availability:
Colgate Optic White O2 Toothpaste is available in leading supermarkets, drugstores, and eCommerce platforms nationwide; such as Robinsons, Landers, Waltermart, Landmark, Watsons, Metro Gaisano, Lazada, and Shopee
Colgate Optic White Mouthwash is available in leading supermarkets, department stores, and eCommerce platforms nationwide; such as Robinsons, Puregold, Landmark, Waltermart, Metro Gaisano, Lazada, and Shopee
Colgate Optic White O2 Teeth Whitening Pen and Teeth Whitening Kit will be available in the Philippines soon
Suggested Retail Price Per Piece:
Colgate Optic White O2 Toothpaste 85g – Php 235.00
Colgate Optic White O2 Toothpaste Twin Pack (85gx2) – Php 395.00
Colgate Optic White O2 Teeth Whitening Pen 2.5ml – Php 1,250.00
Colgate Optic White O2 Teeth Whitening Kit with LED Device & Pen – Php 4,000.00
Colgate Optic White Mouthwash 250ml – Php 143.75
Colgate Optic White Mouthwash 500ml – Php 259.75
This is a press release distributed by Visions and Expressions
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