As the world rung in the new year, Austin Joseph was drawing his first breaths in Queens, New York.
Born just 36 seconds after midnight, young Austin is the first birth to take place at Long Island Jewish Medical Center in New York.
The moving ad for Northwell health was shot by J. Walter Thompson.
The tender moments between Austin Joseph and his mom were “captured in real time, inserted into the TV ad and broadcast within hours of the birth,” the healthcare marketer told Adweek.
LOOK: The raw beauty of childbirth captured in stunning photos
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