MANILA, 29 MAY 2014 – Southeast Asia’s #1 parenting portal, theAsianparent.com, extends its reach with a successful launch in the Philippines on May 28, 2014. The website already reaches 1.2 million Asian moms in Singapore, Malaysia, Thailand, India and Indonesia monthly. Through its foray into the Philippines, theAsianparent.com continues its trend of steady growth in providing comprehensive parenting content across Asia.
The Philippine launch commenced with the big reveal of the “2014 ASEAN Digital Mom Survey,” highlighting the emerging trends of the ASEAN mom’s online behavior, Internet consumption and social media habits. The report was based on in-depth market research data from over 10,000 moms in Singapore, Thailand, Indonesia, Malaysia and the Philippines.
Following the report was an engaging panel discussion and Q&A session with beloved celebrity mom Cheska Garcia-Kramer and three influential bloggers, Martine de Luna, Frances Amper Sales and Fleur Sombrero. The four women formed a formidable panel of Filipino “digital moms” who validated the report’s findings by sharing personal observations of their Internet use and behavior.
“The power of social media is really great, but it also entails great responsibility. I only share products that I really use,” remarked Cheska on the topic of promoting brands through her social media accounts. Her family fan page, Team Kramer, has over 1.2 million likes, while her Instagram profile has over 500,000 followers.
The launch exceeded expectations with a remarkable turnout of over 80 brand marketers who were keen on learning how to effectively market to the Filipina mom and receive noteworthy insights from the panelists.
“Filipinos are avid social and mobile Internet consumers, with moms depending on the Internet for their parenting needs. They’re social- and mobile-first,” Roshni Mahtani, CEO of Tickled Media, cited one of the key insights of the report. “Therefore, we want to be the source of trusted digital parenting knowledge for the Filipino parents and also help brands, agencies and marketers reach them via interesting campaigns, useful content and informative ads.”
theAsianparent’s mobile-friendly Philippine edition has a wealth of updated and well researched information for parents who aim to provide the best care possible for their families with topics ranging from pregnancy to smart ways of handling rebellious teens.
Besides tackling tough parenting issues, the website is filled with fun posts, as parents can flip through galleries of irresistibly cute sleeping newborns or sift through a plethora of delectable Filipino inspired recipes to feed the family.
“Our dedicated editorial team based in the Philippines understands and caters to local needs and is sensitive to native nuances and interests,” said chief editor Carla Perlas. “Content found on theAsianparent.com is not just proudly written for moms by moms, but also by a spectrum of experts to dispense accurate advice for busy parents with no time to waste.”
L-R: theAsianparent.com Philippines chief editor Lacar Perlas, celebrity mom Cheska Garcia-Kramer, blog coach Martine de Luna, Tickled Media CEO Roshni Mahtani, www.mommyfleur.com’s Fleur Sombrero and www.mommytopaz.com’s Frances Amper Sales
It was standing room only! Our guests, which mostly comprised of direct clients, media agencies and PR agencies, found the “2014 ASEAN Digital Mom Report” a useful guide for marketing campaigns in the future.
Guests got to bring home these delectable cupcakes!
Homepage view of theAsianparent.com Philippines
About theAsianparent.com and Tickled Media
Tickled Media Pte Ltd is the largest digital parenting publishing house in Southeast Asia. Headquartered in Singapore since 2009, the company runs theAsianparent.com, Kidlander.com and Pregnant.sg. Their flagship brand, theAsianparent.com is Southeast Asia’s #1 digital parenting destination and reaches over 1 million moms in the region. The company is backed by venture capital from LionRock Capital, Tigris Capital and prominent angel investors. For more information, please visit www.tickledmedia.com.
For more information on this press release, please contact:
Carla C. Perlas
Chief Editor, theAsianparent.com Philippines
+63 2 509 3180, +63 906 555 5689
pheditor@tickledmedia.com
Felicia Chin
PR & Communications Consultant
Tickled Media Pte Ltd
+65 6344 2865
sgeditor@tickledmedia.com