7 surprising ways millennial moms are redefining motherhood

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Each generation of mums is uniquely different - here are some ways millennial moms are shaking up the motherhood scene.

Each generation has their own parenting style and has to figure things out their own way. Your mom didn’t raise you the same way her mom did, and as a millennial mom, you've probably tweaked your own parenting practices in line with social trends.

Millennial moms come from the generation born and raised with technology. Not only that, they’ve also grown up with a host of other social and economic changes that are changing the way they take care of their little ones. Here’s how millennial moms are rewriting the rules of parenting.

1. Our mobile phone is our best helper

The millennial generation is stereotyped as being glued to their smartphones. It’s definitely no surprise that time-strapped millennial moms are even more dependent on their devices for help and support.

Millennial moms are constantly using their phones for everything –  from online shopping to work communication to social media – and they're doing it everywhere. According to Dentsu Aegis Network’s global consumer survey, a whopping 1 in 8 millennial moms accesses the internet daily on two or more devices in the US, China and Singapore.

2. We turn online for advice

Whereas moms in the past used to have mainly their mothers or friends to turn to, the online world is now a goldmine of info for parenting advice (that’s why we set up theAsianparent!) It’s tech-savvy millennial moms who know this best, and are looking online for help with everything from diaper rash to making healthier breakfasts.

A wider online community of moms means more knowledge at our fingertips and more support through every phase of our difficult motherhood journey.

3. We’re making motherhood look good

With the rise of sites like Pinterest, Etsy, Instagram, there’s no end to the parade of picture-perfect moments that millennial mums are capturing and sharing. theAsianparent's Asian Digital Mum survey has found that 80% of Asian women actually increase, not reduce, their Internet usage after becoming moms, and as Mindchamps tells us, close to 40% of American moms aged 18-34 created social media accounts for their babies.

It’s only natural that these tech-savvy millennial mums are coming up with ever more gorgeous ways to make motherhood look as beautiful as it feels. We’ve all seen those Pinterest pics of drool-worthy bento lunchboxes and adorbs hairstyles for your kids – these are what millennial moms are up to when we’re not matching outfits and snapping #OOTDs with their kids.

At the same time…

4. They may have it tougher than their moms

Motherhood is always tough – there are some trends suggesting that millennial moms have it tougher than others. The biggest one? Cost of living. An analysis by Young Invincibles has shown that a whopping 1 in 5 millennial parents lives in poverty – a 40% increase from 2000. And in Singapore, between 36-80% of millennials claim to have no savings at all, as Singapore Business Review states.

As millennials would know all too well, there are a whole bunch of reasons for this, such as rising college fees, a slowing economy, and a changing job market. These have all cumulated to make parenting require far more cash than we have to spare.

5. “Mom” isn’t the only hat they wear

Gone are the days when women identified solely as wives and mothers – for millennial moms, self-care is important.

Though the millennial generation gets a bad rep for being self-absorbed, millennial moms aren’t being selfish when we take a break from putting our kids first 24/7. Pedicures, yoga classes, and other little getaways from the kids may seem irresponsible compared to previous generations of mums – but they’re essential for millennial moms to recharge and avoid burnout.

6. They try not to hover

Helicopter parenting is so last decade – millennial moms pride themselves on being too cool to hover over their kids 24/7. They appreciate that their children need autonomy and free play, rather than packing their day with the kinds of enrichment classes our mums gave us as kids.

61% of millennial parents believe their children need more unstructured playtime, according to a report by Comcast, while only 21% saw their kids as “overscheduled”. Creativity and flexibility are what our future generations will need to handle a fast-changing world – it’s definitely a good sign that millennial moms are giving our kids the free play they need to develop these.

7) They are trying to revolutionise the work-motherhood balance

Millennial moms aren’t the first generation to strive to be ‘supermoms’ – raising their kids while carving out brilliant careers in the workplace. But they're shaking up the career mom trend further by becoming our own bosses. A Manpower Group survey of 19, 000 millennials across 25 countries found that 38% of millennial mums with children under 4 planned to set up their own business within the next 5 years.

The benefits of setting up our own business so as to work from home are huge, after all. We get to be closer to their children rather than commute to an office, and they get more control over our own time. Go, mompreneurs!


Sources: Dentsu Aegis Network global consumer surveytheAsianparent Asian Digital Mum survey, Mindchamps, Young Invincibles analysis, Singapore Business Review, Mike Fogarty, ComCast report, Manpower Group survey

READ: 5 Things you should never share in online mom groups

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Written by

Jolene Hee