Hi, I’m Hazel Paras-Cariño—Head of Content at theAsianparent Philippines, proud mom of two, and passionate storyteller at heart. With over 11 years of experience in content strategy, digital marketing, and editorial leadership, I now lead our content across web, app, and social platforms to serve one of the most important audiences out there: Filipino parents. Whether it's creating informative articles, engaging mobile experiences, or meaningful social conversations, I believe content should connect with both data and heart.


Before this role, I worked as App Marketing Manager and Web Content Editor at theAsianparent, and previously contributed to NGOs, tech, and creative industries. I hold a Master’s degree in Integrated Marketing Communication, but my real education comes from balancing deadlines, diapers, and the daily chaos of motherhood. When I’m off-duty, you’ll find me painting, dancing, or exploring imaginative stories with my kids—sometimes all at once.


Let’s keep creating content that informs, empowers, and uplifts families.