The power and awe of nature will be in full bloom this holiday season as Aveda announces its collaboration with global fashion brand 3.1 Phillip Lim for its 2021 Holiday Collection. This partnership celebrates two like-minded brands bringing the botanical world of beauty to life through special-edition hair accessories and gift packaging created with sustainability at heart. Available globally beginning this autumn, each element of the Aveda x 3.1 Phillip Lim collection pulses with botanical-inspired graphics and vivid colors from nature for a joyous and unexpected expression of the holiday season.
Building on a longstanding partnership, Aveda is proud to collaborate with 3.1 Phillip Lim on this collection and further celebrate their synergistic missions of caring for the world. The resulting Aveda x 3.1 Phillip Lim Holiday Collection reflects the transformative and purposeful spirit of giving, togetherness, and the inspiring magic of nature.
“We couldn’t be happier to partner with our dear friend, the talented Phillip Lim and his team to create such a beautiful collection for the holiday season,” explained Barbara De Laere, Global Brand President of Aveda. “This collection embodies our joint appreciation of the gifts of nature. Nature is our muse for everything that we do: from the powerful flower and plant essences we use in our products to the creative expression of our brand and our collections.”
With a passion for sustainability at the forefront of each brand’s mission, the functionality and materials used for the Aveda x 3.1 Phillip Lim Holiday Collection accessories and gift packaging were a top priority. The teams worked closely to ensure that the elements selected, like organic cotton, recycled PET and FSC certified paper, were both high-quality and sustainability driven to further evoke thoughtful gifting this holiday season.
“Developing this collection felt like a natural evolution of our relationship with Aveda. It is through our shared values to protect and care for the planet, that we can bring natural beauty and joy to the simple rituals in life. Mother nature thrives when given the space to move through her natural cycles; we wanted to harness that spirit into thoughtful gifting for a loved one to flourish and thrive,” added Phillip Lim, Creative Director and Co-Founder of 3.1 Phillip Lim.
The Aveda x 3.1 Phillip Lim collaboration includes four covetable, limited-edition hair accessories—a hair towel wrap & carrying bag, scrunchie trio, detangling comb, and wooden paddle brush—as well as special-edition gift packaging, all featuring striking prints that combine the joyful colors of the holiday season with those found in the natural world.
The hair towel wrap & carrying bag are made from 100% organic cotton, designed to remove moisture from the hair after washing, helping to decrease dry time. The scrunchies, which are made from 100% recycled PET (from things like plastic water bottles), feature a luxe satin finish that is easy on the hair, and make for fashionable wrist accessories when not in use. The wide-tooth detangling comb is made from up to 95% post-consumer recycled polypropylene, and the wooden paddle brush, which is designed for both self-care scalp treatments and detangling, features a 90% post-consumer recycled fiber carton. Furthermore, the gift boxes and sleeves in the Aveda x 3.1 Phillip Lim Holiday Collection are made with FSC-certified, 100% recycled paper. In addition to their use as holiday gift packaging, reuse or display the beautiful gift boxes as miniature works of botanical art by simply removing and recycling the paper sleeve.
The artwork that is featured on the limited-edition hair accessories and gift boxes in this collection was designed in collaboration with botanical artist, Sophie Parker, whose hand-painted works use fresh-cut botanicals as a natural canvas. Her creative approach is tuned to use the organic form of each leaf, letting the plant itself guide her brushstrokes and color choices. This ephemeral muse-as-medium holds a special preciousness during its brief existence as the artwork, which eventually naturally decomposes and returns to the soil itself. Working closely with Phillip Lim on the artwork for this collection, Parker’s custom paintings were digitally transformed to create the beautiful prints found on the special-edition hair accessories and packaging.
AVAILABILITY AND COST*
The Aveda x 3.1 Phillip Lim Holiday Collection will be available starting November 2021 at Aveda stores, select retail partners, and online. The limited-edition hair accessories can be found alongside Aveda’s vegan, cruelty-free products in a selection of pre-made holiday gift sets, as well as individually for customized gifting opportunities.
Actual retail prices may vary by retailer.
Individual Accessories
Hair Towel Wrap & Carrying Bag: SRP TBA
Scrunchie Trio: SRP TBA
Detangling Comb: SRP TBA
Paddle Brush: SRP TBA
* Actual retail prices may vary by retailer.
AVAILABILITY AND COST*
Premade Gift Sets
- Nutriplenish – Light Moisture: SRP TBA
- Nutriplenish™ Leave-In Conditioner 6.7oz/200ml
- Nutriplenish™ Shampoo Light Moisture 1.7 oz/50ml
- Nutriplenish™ Conditioner Light Moisture 1.7 oz/50ml
- Detangling Comb
- Nutriplenish – Deep Moisture: SRP TBA
- Nutriplenish™ Leave-In Conditioner 6.7oz/200ml
- Nutriplenish™ Shampoo Deep Moisture 1.7 oz/50ml
- Nutriplenish™ Conditioner Deep Moisture 1.7 oz/50ml
- Detangling Comb
- Botanical Repair Light: SRP TBA
- Botanical Repair™ Strengthening Shampoo 1.7 oz/50ml
- Botanical Repair™ Strengthening Conditioner 1.4 oz/40ml
- Botanical Repair™ Strengthening Leave-In Treatment .85 oz/25ml
- Botanical Repair™ Intensive Strengthening Masque Light .85 oz/25ml
- Hair Towel + Carrying Bag
- Botanical Repair Rich: SRP TBA
- Botanical Repair™ Strengthening Shampoo 1.7 oz/50ml
- Botanical Repair™ Strengthening Conditioner 1.4 oz/40ml
- Botanical Repair™ Strengthening Leave-In Treatment .85 oz/25ml
- Botanical Repair™ Intensive Strengthening Masque Rich .85 oz/25ml
- Hair Towel + Carrying Bag
- Botanical Repair™ Overnight Deluxe: SRP TBA
- Botanical Repair™ Overnight Serum 3.4 oz/100ml Price at 20% off the SRP of Botanical Repair™ Overnight Serums 100ml, Strengthening Shampoo 50ml, Strengthening Conditioner 40ml and Hair Towel + Carrying Bag. Botanical Repair™ Strengthening Shampoo 1.7 oz/50ml Botanical Repair™ Strengthening Conditioner 1.4 oz/40ml Hair Towel
* Actual retail prices to be announced on November 2021.
CONTACT
Jill Baysa Marga Romero
Brand Manager Product Manager
[email protected] [email protected]
ABOUT AVEDA
Founded in 1978 in Minneapolis, MN, Aveda creates high-performance hair, skin and body products for beauty professionals and consumers. Aveda innovates in botanical technologies, combining the principles of modern science and Ayurveda, the ancient healing art of India, to develop performance-driven hair, skin, and body products—made with pure flower and plant essences—that are created with respect for the Earth, and a comprehensive menu of ritual-based treatments for holistic beauty.
Throughout the years, Aveda has pioneered new benchmarks of environmental responsibility in beauty. It was the first company to sign the Ceres Principles in 1989—a nonprofit organization mobilizing business leadership on climate change, water scarcity and other sustainability challenges—and the first beauty company to manufacture products with 100% wind power through renewable energy credits and carbon offsets. In June 2020, Aveda unveiled a 3.6 acre, 900kW ground-mounted solar array at its primary facility, which provides up to 50% of the annual energy demand for manufacturing, with the remainder powered by wind. This array offsets more than 1,100 metric tons of CO2 annually.
Aveda was also the first beauty company to receive a Cradle to Cradle charter for its commitment to sustainable products, packaging and production. In 2013, Aveda was honored with the first Legacy Leaders Award from Cradle to Cradle for its pioneering role in environmental leadership. Aveda received the Sustainability Leadership Award in 2017 during the Sustainable Beauty Awards organized by Ecovia Intelligence for its leadership in packaging, green formulations, and sustainable ingredients, and was a finalist for the same award in 2020. Since 1999, Aveda’s annual Earth Month campaign, held each April, has raised over $67 million to support environmental projects around the world.
Aveda products are available in Aveda Experience Centers and more than 9,000 professional hair salons and spas in more than 45 countries and at aveda.com.
* Actual retail prices may vary by retailer.
This is a press release distributed by LUXASIA Philippine
