As digital habits shift and the “smartphone era” matures, Eden Cheese shows heritage brands can lead the charge in innovation, blending tradition with bold new ideas.
Hot on the heels of its first-ever vertical drama series, “Cheese The One,” Eden Cheese doubles down on its commitment to keep pace with the ever-evolving Filipino family.
With acclaimed director Dan Villegas and cinematographer Paolo Orendain at the helm, the series brings together Dan’s sharp, emotionally grounded storytelling and Paolo’s distinct cinematic sensibility—drawing from the heightened emotions and gripping family dynamics of classic Filipino teleseryes, now reimagined for a mobile-first, vertical viewing experience.
Each episode is crafted to be bite-sized yet cinematic, delivering emotionally charged moments straight to your phone, without compromising the depth and quality audiences expect.
Innovation in the Kitchen and on the Screen
This move to mobile-first storytelling mirrors Eden Cheese’s latest breakthrough: a new, improved formula that’s creamier and milkier.
The relaunch and digital pivot go hand in hand, signaling a brand eager to innovate in every way.
“Just as we’ve upgraded our recipe for a better experience at the table, we’re also leveling up the way we reach and engage our consumers,” says Adrian Manlapig, Marketing Head for Mondelez International Philippines.
“Working with cinematic visionaries Dan and Paolo has allowed us to deliver this exciting news to Filipino consumers that suits the way they consume content nowadays.”
The Rise of “Snackable” High-Production Drama
For Direk Dan, the project was a chance to break the mold of traditional filmmaking.
Cheese The One is crafted for vertical viewing—tailored to how people actually watch today—ensuring the story’s intimacy and emotion resonate, even on the smallest screens.
“What excited me about this project was finding a way to tell a very Filipino story that feels natural for today’s audience. The vertical format just brings you closer to the characters—it makes every look, every line, mas lalong personal,” said Direk Dan.
Catch the Next Course
With the first episode of the four-part micro-serye already sparking online buzz, viewers are drawn into the growing rift between Leah and Sylvia as the story explores the complexities of family and acceptance.
As tensions rise at the dinner table, Leah (Netty Inojales), Joaquin (Marc Acueza), and Sylvia (Connie Cuneta) navigate love, pride, and family, with each shared meal leaving audiences eager to see what unfolds next.
Catch the next episodes of Cheese The One on Eden Cheese’s official Facebook, TikTok, Instagram, and YouTube pages.
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