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Creating more generations of Batang Zest-O

3 min read
Creating more generations of Batang Zest-O

Zest-O kicks off summer event at PlayLab, encourages modern play between parents and kids. | Creating more generations of Batang Zest-O!

Through the years, Zest-O has grown to become the best-selling ready-to-drink juice in the country. Its delicious taste and variety of fruit flavors have captured the hearts (and tastebuds) of kids and adults alike, becoming a true staple in millions of lives growing up.

Zest-O provides those priceless everyday moments of a child excitedly poking a straw into a juice pack, carrying their favorite flavor in their lunchbox in school, or packing them in a cooler for their upcoming family beach trip. Synonymous to Filipino childhood, the brand has created generations of Zest-O-loving kids and kids-at-heart, also known as Batang Zest-O.

Creating more generations of Batang Zest-O

Photo2: Zest-O Group Brand Manager Raychelle Reyes, Neri Miranda and her children Pia and Miggy, and Robinsons Land Corporation New Business Director and PlayLab Head Darwin Renolayan welcomed the Batang Zest-O families into PlayLab Galleria South

“This new campaign celebrates how each and every one of us is a Batang Zest-O at some point in our lives. Zest-O has played a key role in many family bonding moments and will continue to do so in the years to come,” said Raychelle Reyes, Zest-O Group Brand Manager.

Right in time for summer, Zest-O organized its first summer event which treated Batang Zest-O families to a one-of-a-kind experience at PlayLab, Galleria South, San Pedro, Laguna. PlayLab is the country’s pioneer interactive digital playground, marrying physical and cerebral play for kids.

Creating more generations of Batang Zest-O

Guests immersed in a one-of-a-kind experience at PlayLab Galleria South, the country’s pioneer interactive digital playground which marries physical and cerebral play for kids

Creating more generations of Batang Zest-O

“This activity is our way of encouraging modern interaction and bonding between parents and kids. By incorporating the Zest-O experience to the more modern way that kids play today, which is more socially interactive and digitally driven, present-day parents can create and encourage different experiences for the new generation of Batang Zest-O,” added Raychelle.

Joined by power couple and Zest-O endorsers Chito and Neri Miranda and their children, lucky families immersed in the visually stimulating ball pit, trampolines, interactive slide, living origami, Mt. Fuji, and Japanese sea features found in the PlayLab attraction. And of course, the play session was made all the more fun and memorable with each participant enjoying these activities with Zest-O.

Creating more generations of Batang Zest-O

Mom entrepreneur and celebrity author Neri Miranda took the guests through the day’s festivities at Galleria South, San Pedro, Laguna

Offered in eight fruity flavors—apple, orange, mango, grape, pineapple, strawberry, guyabano (soursop), and calamansi—the Zest-O juice drink is available in Shopee and Lazada, as well as leading supermarkets, groceries, convenience stores, and sari-sari stores nationwide. Complementing its delicious real fruit taste are other benefits such as  100% vitamin C, high in vitamin A and a good source of zinc , as well as sweetened with Stevia.

Creating more generations of Batang Zest-O

Creating more generations of Batang Zest-O!

Wear your Batang Zest-O badge proud! Like and follow Zest-O on Facebook to stay updated on exciting future offers and activities.

 

This is a press release distributed by Love and Light

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