For every little girl who has ever made a crayon drawing of her fantasy dress and wished she could make it real, this new clothing line can make her dream come true. Picture This is the brainchild of mom Jaimee Newberry, who not long ago made a dress for her daughter Zia based off of a drawing she had made.
"I'm wearing my imagination!"
Her daughter loved it, and so did everyone that saw it. Due to the responses and requests from Zia’s friends and classmates, Newberry collaborated with some friends to create Picture This.
Zia’s dress cost Newberry more than $72 in fabric and took her more than 12 hours to pattern and sew, so she had to look for a more sustainable way to make customized dresses. Explains Newberry on Medium:
“We looked into creating custom sewn dresses like Zia’s original on a mass scale, but among other issues it turned out it would be really expensive and time consuming to try to pattern and recreate custom dresses in the same way. "We wanted something that could be accessible to a lot kids, of a broad spectrum of social and economic status, and also be an easily scalable business model.”
Click to the next page to find out how Picture This works.
Newberry and her friends created a printable coloring book style template that kids can decorate in with crayons, paint, stickers, photos—anything, really. Parents then take a photo of the artwork, place the order on the site, then wait for the custom dress in the mail.
Picture This gives your child the opportunity to proudly wear something they made. You can even order a matching dress for her Barbie doll!
"We've been live for one week, and the response has been incredibly positive."
The response to Picture This has been overwhelmingly positive—within hours of its launch last week, the site had so much traffic that it momentarily crashed.
For now, the clothing line only offers dresses, but you can expect t-shirts soon. Writes Newberry in Picture This' Facebook page:
"We absolutely have plans to add more inclusive options with time. With launching a new idea, we've learned it's very important to start small and focused, get it right, ensure there is a market for your idea, ensure the quality and service are solid, then grow from there. "We've been live for one week, and the response has been incredibly positive. We don't have a target date for additional options just yet, but you can be sure we'll shout about it from the rooftops when we do."
Picture This ships internationally.
READ: 4-year-old Harper Beckham is now designing clothes
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