Filipino families now have a new fruit to love as French apples officially arrive in the Philippines, bringing with them a promise of quality, sustainability, and exceptional flavor. Known for their crisp bite, juiciness, and naturally vibrant colors, these apples are set to offer a fresh option for households that value nutritious and globally inspired food choices.
A Strong Harvest from France
This year, France is celebrating a strong apple harvest of 1.485 million tons—4% higher than 2024 and 3% above the three-year average. Popular international varieties such as Gala, Golden, Granny Smith, Fuji, and Red apples continue to be steady favorites, while premium “Club” varieties like Pink Lady, Jazz, Joya, and Juliet have also increased in supply.
One of the biggest highlights is the rapid rise of new-generation apple varieties, estimated to hit 145,000 tons this year, marking an impressive 51% growth. This is especially significant as total European apple production is at its lowest since 2017. Despite this, the French apple industry continues to show resilience, consistency, and quality.
Why the Philippines Is an Important Market
With more Filipino families choosing healthier and higher-quality food for their homes, the Philippines has become an exciting market for French apple producers.
According to Daniel Soares, International Director at Interfel, Filipino consumers appreciate nutritious, trustworthy, and premium products—making the country a natural match for French apples. The goal is not only to export fruits but also to build a long-term relationship with Filipino households based on quality and sustainability.
Grown with Care: What Makes French Apples Different
French apples are produced through eco-responsible farming practices. These include careful stewardship of biodiversity, strict traceability, and preservation of different apple varieties to ensure flavor, freshness, and food safety.
For parents looking for nutritious, ready-to-eat snacks for their kids or versatile ingredients for family meals, French apples offer a healthy option that also aligns with values of sustainability and mindful consumption.
Taste France Campaign: Bringing French Apples to Filipino Homes
To introduce these apples to more Filipino families, Interfel is launching a nationwide Taste France promotional campaign running from November 2025 to February 2026.
The campaign includes:
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A press and KOL event with chefs Rolando and Jacqueline Laudico, who showcased how French apples can blend beautifully with Filipino dishes.
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In-store promotions across major supermarkets and specialty retailers to encourage families to discover the apples for themselves.
This initiative marks the beginning of a growing partnership between French producers and Filipino consumers—one that aims to bring more premium-quality fruits to local homes.
A Festive Recipe to Try at Home: French Apple and Leche Flan Tart
To celebrate the holidays, Interfel shared a special recipe that combines a Filipino classic with the natural sweetness of French apples. This French Apple and Leche Flan Tart is a great addition to noche buena or any family gathering.
Ingredients
Crust
Leche Flan Layer
Apple Topping
Instructions
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Make the crust. Combine flour, sugar, and salt. Cut in butter until crumbly. Add cold water gradually until dough forms. Chill 30 minutes, roll out, and press into tart pan. Pre-bake at 180°C (350°F) for 15 minutes.
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Prepare the flan. Whisk yolks, condensed milk, evaporated milk, and vanilla. Pour into pre-baked crust.
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Cook the apples. Sauté apples in butter, brown sugar, and cinnamon for 5–7 minutes until caramelized.
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Assemble and bake. Add apples on top of the flan mixture. Bake at 160°C (320°F) for 30–35 minutes or until set.
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Chill and serve. Cool completely, refrigerate for at least 2 hours, then serve cold. Optional: add caramel or powdered sugar.
This dessert highlights the beautiful blend of French craftsmanship and Filipino flavors—a delicious symbol of this new partnership.
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