Inspiring, inclusive, and packed with joy, GapKids new campaign reminds us that life is brighter when everyone belongs, and everyone has a chance to shine. Just ahead of the back-to-school season, Gap celebrates belonging with newly released creatives inspired by the children’s book of the same name, Everyone Belongs, by Heather Avis – a mother, best-selling author and founder of The Lucky Few Foundation for Down syndrome advocacy. The campaign features a wide range of real kids of all abilities and special talents, including those of Avis’ own children with Down syndrome.
With this release of her second book, Avis creates the perfect backdrop for Gap’s latest GapKids campaign, taking inspiration from the book and showcasing a diverse group of kids who make the world brighter by sharing their individuality. The cast of kids showcase their individual styles and the joy they feel from being who they are and doing what they love. Styled in organic loose denim, khaki, dresses, and more, modern prep shines in GapKids Fall Icons.
“Celebrating individuality has always been iconic to the Gap brand,” says Mary Alderete, Global Head of Gap Marketing. ‘EVERYONE BELONGS’ shares an important message for kids and adults alike, and we are excited to continue to encourage individuality, acceptance, and the joy we feel when we embrace our unique selves.”
Gap’s “EVERYONE BELONGS” campaign launched last July 27, 2022 globally. In the Philippines, visit the following Gap stores to see the new pieces for kids: Glorietta 4, Shangri-la Mall, SM Mall of Asia, SM Megamall, Trinoma, and Abreeza, Davao, or shop online at gap.com.ph. We are a Gap community, and everyone belongs.
Gap is an authority on modern American style. Founded in San Francisco in 1969, Gap continues to build on its heritage grounded in denim and khakis made through Washwell, Gap’s water saving program that uses at least 20% less water compared to conventional garment-wash methods. Gap is a lifestyle brand that includes adult apparel and accessories, Gap Teen, Gap Kids, babyGap, Gap Maternity, Gap Body, GapFit, YEEZY GAP, and Gap Home collections. The brand connects with customers online and in company-operated and franchise retail locations globally, and serves value-conscious customers with exclusively designed collections for Gap Outlet and GapFactory Stores. Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Old Navy, Gap, Athleta and Banana Republic brands. For more information, please visit www.gapinc.com
About Specialty Lifestyle Concepts, Inc.
In the Philippines, Gap is exclusively distributed by Specialty Lifestyle Concepts, Inc. (formerly Casual Clothing Retailers, Inc.), a member of SSI Group, Inc. Gap is available at Glorietta 4, Shangri-La Plaza, SM Mall of Asia, Trinoma, Alabang Town Center, SM Megamall, and Abreeza Davao. Follow Gap on Facebook or Instagram @GapPhilippines, and @ssilifeph on Instagram or visit www.ssilife.com.ph or www.gap.com.ph for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual and fast fashion, beauty, footwear, home and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers, and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced “The Specialist”, an At Home concierge service dedicated to serve its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
This is a press release distributed by Visions and Expressions