For three decades now, Healthy Options has quietly transformed the way Filipinos nourish their families. This 2025, the country’s leading retailer of all-natural and organic products celebrates its 30th anniversary with a campaign that hits close to home for every parent: “Make Better Choices.”
As Filipino moms and dads juggle daily responsibilities, from school drop-offs to preparing baon and budgeting, Healthy Options reminds us that health doesn’t come by accident — it’s a choice we make daily for ourselves and our children.
From One Store to 38: A Legacy of Wholesome Living
Founded in 1995 with a single store in Shangri-La Plaza, Healthy Options has grown to 38 branches nationwide. Despite its growth, the brand has remained grounded in a simple, powerful mission: to make clean, wholesome living accessible. Every product in-store is free from artificial preservatives, harmful additives, and toxic chemicals — an especially comforting assurance for health-conscious parents.
“At Healthy Options, we celebrate the small decisions — the ones you make in the grocery aisle, at the dinner table, in the skincare aisle,” says Romy Sia, founder and owner. “We’re here to help Filipino families make better choices, every day.”
Parenting with Purpose: Real Stories of Intentional Living
As part of the “Make Better Choices” campaign, Healthy Options highlights real-life advocates of intentional wellness — several of whom are parents navigating the same decisions many of us face.
Actress and mom Iza Calzado, now more mindful than ever, says:
“Now that I’m a mother, I’m super mindful of what I give my family. What I love about Healthy Options is that whatever season of life you’re in — whatever your diet or lifestyle — they support you. It’s about choosing what’s best for your family.”
Dr. Kara Gozali, a holistic health expert, addresses a concern familiar to many Filipino families:
“At the end of the day, you pay for ‘ok lang’ or ‘puwede na.’ But in the long run, how much are your hospital bills? Prevention is better than cure — and that starts with what we eat and use every day.”
Carlo Herrera, a dad and entrepreneur, shares how Healthy Options became part of their family lifestyle:
“It’s not easy to find truly healthy products. Healthy Options is our safe haven — our go-to for clean, essential products.”
Trusted by Wellness Advocates, Triathletes, and Moms Alike
The campaign also spotlights other prominent advocates:
- Bubbles Paraiso, triathlete:
“I know Healthy Options tests their products before they hit the shelves. That gives me confidence that I’m putting clean products in my body.”
- Joyce Pring, mom and media personality:
“Even if you’re just starting your health journey, the store staff — including licensed pharmacists and nutritionists — are ready to guide you.”
- Jae Pickrell, restaurateur and editor:
“As a mom, I love knowing someone else has done the hard work of screening and sourcing the best for us.”
More Than Just a Store: Why Filipino Families Trust Healthy Options
Healthy Options isn’t just a store — it’s a partner in your family’s wellness journey. Here’s why:
- Strict Product Standards: Every item goes through an extensive vetting process, consulting a list of thousands of restricted ingredients.
- Expert Guidance: Many store staff are trained pharmacists and nutritionists, equipped to guide you and your family.
- Support for Local Farmers: Healthy Options partners with local organic producers, making farm-to-shelf living more accessible.
- Wholesome Homemade Goods: Their in-house bakery, Baking Therapy, offers all-natural baked goods for families on the go.
Anniversary Highlights for the Whole Family
To celebrate its 30-year milestone, Healthy Options held a wellness-filled event with activities perfect for the whole family — from free health consultations to sampling healthy recipes.
Two anniversary exclusives were also unveiled:
- Healthy Options x The Republic of Tea Anniversary Blend – A calming, antioxidant-rich green tea and matcha blend, perfect for mindful afternoons.
- Limited-Edition Reusable Tote Bags – Eco-friendly and stylish, now available at the Greenhills flagship store.
A Message to Filipino Parents: Wellness Is in the Everyday
For Filipino parents who often put their families before themselves, Healthy Options’ Make Better Choices campaign serves as a loving nudge — that taking care of yourself is also taking care of your children. Whether it’s switching to natural remedies, cooking healthier meals, or simply saying no to artificial additives, each decision adds up.
In a world filled with fast food and faster lifestyles, choosing health is a radical act of love — one that starts in your pantry, your skincare shelf, and your grocery cart.
And 30 years later, Healthy Options is still right there with you.
For more on the campaign or to find a store near you, visit healthyoptions.com.ph.
