Sometimes the most powerful kind of growth doesn’t come from going viral, but from getting intentional.
That was the quiet but clear message behind theAsianparent Philippines’ second TAP Together workshop—an afternoon dedicated to helping parent influencers elevate their content while staying grounded in authenticity.
Hosted in an intimate setting and designed for the platform’s VIParent community, the workshop gathered moms, creators, and brand experts for an experience that was equal parts practical and personal. The theme, Posting with Purpose, reflected a shift that many digital creators are now embracing: less pressure to perform, more focus on connecting meaningfully with their audience.
Whether you’re a content creator, a parent just starting your online journey, or someone rethinking what you share with the world—this event offered valuable lessons on how to show up online with purpose, creativity, and heart.
Lesson 1: Brands Value Meaningful Connections
The workshop opened with a session from Geli Tapia, Social Media and Affiliate Marketing Lead at Mama’s Choice. Having worked closely with hundreds of creators, Geli offered a behind-the-scenes look at what brands really look for when choosing influencers to work with.
“We don’t just look at follower count,” she shared. “We look at the connection between you and your audience—and whether you can communicate our message in a way that’s real.”
According to Geli, standout creators do three things:
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Serve their audience well. Branded content should inform or inspire, not just promote.
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Build lasting relationships. Brands look for collaborators who are reliable and aligned long-term.
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Stay authentic. The best content doesn’t sound like an ad—it sounds like you.
The takeaway? You don’t have to change who you are to partner with a brand. In fact, the more aligned your values are, the more natural the collaboration becomes.
Lesson 2: Be Honest, Not Just Aesthetic
Authenticity has become a buzzword in the digital space, but for Patricia Parian, known online as Momshie Diaries, it’s a daily practice.
In her segment, “TAP Into It: Creating Relatable Content,” Patricia introduced a simple yet powerful framework she lives by: PAT + E.
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Purpose – Know your why before you hit “post.”
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Authenticity – Be honest about your experiences.
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Tell a Story – Use personal moments to connect, not just impress.
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Engage – Don’t just post. Respond. Listen. Be present.
As a working mom and content creator, Patricia’s approach is refreshingly grounded. She reminded fellow parents in the room that not every post needs to be curated to perfection. Sometimes, the most impactful content comes from the everyday stories—shared with honesty and heart.
“People want to see themselves in your story,” she said. “That’s what makes content relatable.”
Lesson 3: You Can Design Like a Pro—From Your Phone
You don’t need a graphic design degree or a full studio setup to create polished content. AJ Bagapuro, Global Marketing Specialist at Canva, proved just that during her hands-on session on mobile content creation.
With years of experience running campaigns across global markets, AJ broke down how creators can build a strong visual identity using Canva—especially through its mobile-friendly tools.
Her advice for creators:
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Start with templates. Save time and maintain a clean, professional look.
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Be visually consistent. Choose a few fonts, colors, and layout styles—and stick to them.
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Explore Canva Design School. It’s free and filled with tutorials to sharpen your skills.
“Your phone is a powerful creative tool,” AJ said. “And Canva gives you everything you need to bring your ideas to life—quickly and beautifully.”
It was an empowering message for busy parents who want to create better content without getting overwhelmed by design.
TAP Together: Fueled by Community (and Good Food)
The warm, collaborative spirit of the workshop was brought to life thanks to generous partners who supported the event.
Fatboys Pizza and Pasta served as the official food sponsor, delivering six freshly made pizzas and 25 filling meal boxes. Known for their budget-friendly comfort food, Fatboys has been a staple for Filipino families since 2003, with branches across major malls nationwide.
Potico.ph, the event’s official gift box sponsor, added a personal touch with silk robes embroidered with “TAP VIParent” and charming ribbon clips—turning each gift into a keepsake. With curated gift sets and same-day delivery, Potico.ph has become a go-to for thoughtful gifting in the Philippines.
Each attendee also received a special loot bag from theAsianparent, which included:
These thoughtful touches weren’t just giveaways—they were reminders of the care and intention behind the event itself.
Beyond Metrics: Creating with Heart
More than a content strategy session, TAP Together offered something many creators quietly long for: a safe space to reflect, ask questions, and reconnect with their why.
As the event came to a close, one thing became clear: parent influencers don’t need to be perfect or popular to make an impact. They just need to be purposeful.
If you’re posting as a parent, a creator, or simply someone with something to say—let this be your reminder:
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Stay grounded in your message
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Create with your audience in mind
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Don’t chase trends—chase meaning
The next TAP Together workshop is already in the works. Until then, keep creating with care—and always post with purpose.
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