E-commerce has become a significant tool in ensuring customers have access to daily essentials such as groceries, toiletries, and utilities throughout the ongoing community quarantine.
With the need to constantly adjust to varying social distancing protocols and limited movement to lessen chances of community transmission, Johnson & Johnson (Philippines), Inc. (“J&J Philippines”) has launched J&J PH Chat & Shop, the healthcare company’s official social-commerce platform to simplify purchasing of their various consumer health products.
According to Denise Peralta, eCommerce Head for Johnson & Johnson (Philippines), Inc., the decision to launch this new platform comes from the influx of online shoppers during the lockdown.
She shares, “Given current buying behaviors, we recognize that digital adoption and e-commerce are not just seasonal trends among Filipino consumers. With the pervasiveness of social media, we saw an opportunity to enhance our customers’ shopping experience by introducing a safer, more convenient way to purchase their favorite J&J products.”
In Kantar’s 2020 COVID E-commerce report, data showed that 72% of Filipinos have switched or extended their spending to e-commerce platforms, with Facebook as the third most-frequented platform for procuring their daily essentials. Personal care products ranked second as those most-commonly purchased online, following food and groceries.
In line with this trend, J&J Philippines also noticed an uptick in user traffic on their social media platforms, as well as a steady increase in orders and purchases on their active online shopping channels over the last few months.
With the introduction of this new social commerce platform, J&J PH Chat & Shop, powered by ACommerce, will deliver a fully-automated experience like no other – 24/7 shopping via Chatbot, with a live agent ready to personally assist customers during business hours, and seamless, easy navigation even for new users.
Peralta adds, “With just a few clicks, you can now purchase your most loved J&J essentials and have them delivered straight to your doorstep, without the hassle of leaving your home.”
The online shop currently carries J&J Philippines’ bestselling products from their portfolio of consumer health brands, including Aveeno, Neutrogena, Johnson’s, Listerine, Modess, Carefree, and Band-Aid.
“We are thrilled to be introducing Chat & Shop to our loyal Johnson & Johnson users. As a healthcare company, we want to be able to extend our expertise and products to our customers as seamlessly as we can during these trying times. With the launch of this new platform, we hope to ease some of the burden of our customers, so that they no longer have to risk leaving their homes to get their essential healthcare products,” says Raghu Krishnan, Johnson & Johnson (Philippines), Inc. President and Managing Director.
Shoppers all over the country can now have a worry-free shopping experience, with delivery services available nationwide. To make it even more convenient, the platform also accepts all major credit cards and cash on delivery for all transactions.
Let’s CHAT & SHOP now at https://www.facebook.com/jnjphchatshop
This is a press release distributed by Ogilvy-PULSE Communications
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