MANILA, Philippines– From humble beginnings to becoming a global force, Jollibee has always believed in one powerful truth: the Filipino is world-class. Jollibee proudly launches its newest campaign, “Bida Best, Bida Pinoy”—a bold celebration of Filipino excellence, honoring the country’s finest who continue to shine on the world stage.
Hosted by Gretchen Ho at Whitespace Manila, the launch was a joy-filled special event honoring Filipinos who have achieved global success in their respective fields. More than just a campaign, “Bida Best, Bida Pinoy” is a movement. It champions the spirit of the Filipino and highlights the stories of trailblazers who prove that we have what it takes to succeed on the global stage.
The event’s main highlight was the reveal of the Bida Best ambassadors–done so through an anthemic music video–who have showcased world-class Filipino talent on the global stage:
- Pia Wurtzbach, Miss Universe 2015, beauty queen, and humanitarian
- Carlos Yulo, Double Olympic gold medalist and world champion gymnast
- Hidilyn Diaz, the Philippines’ first Olympic gold medalist and a symbol of unbreakable will
- EJ Obiena, World-class pole vaulter, soaring beyond limits
- Dr. Reina Reyes, globally acclaimed astrophysicist and “the Filipina who proved Einstein right”
- Quiccs Maiquez, International toy design icon putting Pinoy street culture on the map
- SIBOL, World MLBB champion, the national Esports team competing—and winning—on the international scene
- UPeepz, World Hip Hop champion, electrifying global stages with Filipino creativity
Through their various achievements, they have inspired millions and brought joy to Filipinos around the world.
“This is our tribute to the many Filipinos who, just like Jollibee, have risen from humble beginnings to global success. We want to shine a spotlight on their achievements, because when we celebrate their stories, we celebrate the very best of what it means to be Filipino—resilient, passionate, joyful, and world-class,” said Dorothy Dee-Ching, Jollibee VP and Head of Marketing.
Pia Wurtzbach talks about how Bida Best means being resilient and believing in oneself, despite the many challenges.
“I raised the flag for every dreamer who dared to believe even if all the odds were against them,” said Pia Wurtzbach-Jauncey. “This campaign not only celebrates triumphs and successes, but at the center of it, the puso of every Pinoy who wants to pursue their dreams. This is what it means when we say “Bida ang puso sa tagumpay.”
Quiccs shares how staying true to his roots and childhood influences helped him create his own unique art style, which helped bring TEQ63 to life.
“Excellence comes in many forms, [whether you’re] athletes, artists, creators, innovators. We all carry the flag in our own way,” said Quiccs, who reflected on his journey as an artist, creating TEQ63, and even accomplishing his dream collaboration with Jollibee. “To all young creatives out there, don’t be afraid to dream big, use your voice and style. Authenticity is your
superpower, and your culture is the edge.”
One of the highlights of the program was the Bida Best booth reveal, which is a special exhibit that contains special items from each ambassador, including Pia Wurtzbach-Jauncey’s iconic Miss Universe gown and Hidilyn Diaz’s Tokyo 2020 Gold Medal.
In addition to the star-studded reveal, each ambassador participated in the Bida Best Talks—a panel discussion where they shared personal stories about their journeys, the challenges they overcame, and how they exemplify Jollibee’s values and mission. The talks offered insight into what it truly means to be “Bida Best.”
Hidilyn shares how winning the Olympic Gold wasn’t just a win for her after many setbacks, but also a win for the entire country, creating a historic first.
“Hindi lang ito tungkol sa pagka-panalo ko ng medalya, ito ay para sa lahat ng mga Pilpino. Kaya natin maging world-class sa kahit anong sports. Ang bida sa lahat, ay ang pagtulong sa kapwa, pagiging inspirasyon sa kabataan, at pagmamahal sa bayan,” said Hidilyn Diaz. “Whatever your passion is, don’t let anyone tell you ‘hindi mo kaya.’”
Dr. Reina Reyes dedicated her message to all the young Filipino achievers and dreamers who want to reach for the stars.
Dr. Reina Reyes also believes in encouraging young Filipinos to follow their passions just like she did. “I want to share the gift of permission [that my parents gave me] to every Filipino kid so that they’ll feel free and celebrated to be smart, to be curious, to dream big–as big as the universe,” she said.
Representatives from SIBOL and UPeepz echoed this sentiment. They emphasized the dedication that their members put into their craft to showcase their talents on the global stage, and ultimately inspiring Filipinos of every age that they can achieve greatness too.
As the event came to a close, it left behind more than just inspiring stories—it sparked pride in
what it means to be Filipino. Jollibee reminded everyone that being Bida Best isn’t just about
success, but about heart, perseverance, and staying true to one’s roots. And with talents like
these leading the way, the future of Filipino excellence looks brighter than ever.
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