We had the pleasure of attending the launch of KitchenAid Cookware in the Philippines on September 26, 2024, held at Sarsa Kitchen + Bar in Makati. The event introduced KitchenAid’s cookware collection, a much-anticipated addition to the brand’s extensive kitchen tool lineup. Known for its craftsmanship, innovation, and premium quality, KitchenAid now offers Filipino cooking enthusiasts a new range of cookware to elevate their everyday culinary experiences.
At the launch event, Sarsa’s award-winning Chef JP Anglo led an exciting live culinary demonstration, showcasing the versatility of the KitchenAid Cookware collection. Chef JP prepared three savory dishes, highlighting the cookware’s performance and precision: Salted Egg Prawns, Braised Beef Short Ribs Kaldereta, and Chorizo Truffle Cheese with Runny Eggs on Toast.
Ginger Dela Fuente, Division Manager of KitchenAid Cookware Philippines, expressed her excitement: “KitchenAid has been a household name for generations. With the introduction of KitchenAid Cookware, we are excited to offer Filipino families even more ways to express their culinary creativity.”
Chef JP Anglo uses the KitchenAid Wok from the Classic Forged Aluminum collection to create velvety salted egg prawns paired with fragrant egg fried rice. (Photo by Kervin Luy)
PFAS-Free for Healthier Cooking
At the heart of the new KitchenAid Cookware collection is a commitment to safety and health. All cookware in the range is free from PFAS, PFOA, lead, and cadmium, ensuring no harmful fumes are released during cooking. This forward-thinking approach aligns with KitchenAid’s promise of providing innovative and reliable kitchen solutions.
Jeff Peh, Sales Manager for KitchenAid Cookware, emphasized, “This isn’t just about delivering high-quality cookware; it’s about ensuring a safer kitchen environment by eliminating harmful chemicals that can accumulate in our bodies over time.”
A Collection for Every Type of Cook
Understanding that every cook has unique preferences, KitchenAid offers six distinct cookware collections, each designed with different features to suit a variety of cooking styles:
- Classic Forged Aluminum: Designed for even heat distribution and easy food release with a healthy ceramic non-stick coating.
- Classic Stainless Steel: Featuring a heavy-gauge stainless steel base with an aluminum core for quick, even heating.
- Forged Hardened Aluminum: Lightweight yet durable, this collection is scratch-resistant and equipped with a healthy ceramic non-stick coating.
- Multiply Stainless Steel: Uncoated, with a heavy-gauge stainless steel body and aluminum core for fast, even heating.
- Cast Iron: A robust, heat-retaining collection ideal for slow-cooking and braising.
- Steel Core Enamel: With a heavy-gauge steel core for heat retention and multi-layer enamel for optimal taste preservation.
Chef JP Anglo proudly showcases the dishes he prepared using KitchenAid Cookware at the official launch event (Photo by Kervin Luy)
The KitchenAid Cookware line is exclusively distributed in the Philippines by Rustan Marketing Corporation, and is available at select retail and online stores, including: Rustan’s (Makati, Shangri-La Plaza, Alabang, Gateway, and Cebu), SM Home (Megamall, North EDSA, Makati, Mall of Asia, and Aura), True Value (Rockwell, Shangri-La Plaza, Alabang, Magnolia, and Opus Mall, Anson’s Makati, Rustans.com, Trunc, Zalora, Lazada, and Shopee. To learn more, visit www.kitchenaid.ph or follow @kitchenaidcookwareph on Instagram.
Photo caption: (L-R) Clarisse Amiths, Rustan Marketing Corporation Associate Brand Manager for KitchenAid Cookware; Chef JP Anglo; Jeff Peh, The Cookware Company Sales Manager; Ginger Dela Fuente, Rustan Marketing Corporation Division Manager for Home and Lifestyle; Ayet Quimpo, Rustan Marketing Corporation DMC Division Manager; and Leanne Livelo, Rustan Marketing Corporation Brand Associate for KitchenAid Cookware