Following its global launch in 2019, the LEGO Group will be bringing its brand campaign, Rebuild the World, to the Philippines for the first time. The campaign celebrates the natural creativity of children and encourages parents to build their child’s potential.
Rohan Mathur, Marketing Director, Southeast Asia at The LEGO Group, said “The LEGO System of Play has long been the ultimate platform for creative expression and problem solving. As part of our mission to inspire and develop the builders of tomorrow through the power of play, our Rebuild the World campaign aims to empower children to unleash their creativity, play and build a world of infinite possibilities this school break. At the same time, LEGO bricks can also build the child’s potential in life in a fun and creative way as they develop their fine motor and problem-solving skills while enjoying family playtime together.”
According to the LEGO Play Well Global Study 2020, parents see play as being as important as homework to their child’s future success and well-being. Nine in 10 also agree that play helps with a child’s development of skills such as problem-solving, working or collaborating with others, communication, creativity, socializing with others, and building confidence.
The LEGO Group has also recently reviewed its recommended pricing for all new products that are available at its LEGO Certified Stores and retail partners in the Philippines to enable more children in Southeast Asia to get their hands on the value that LEGO brings––better-priced sets, have fun while bonding, and learn through play.
The wide array of new LEGO products at better pricing promises more fun and excitement for families at home. LEGO products are available at LEGO Certified Stores and major retailers in the Philippines. LEGO products are also available online through Lazada, Shopee, Dotcom, Zalora, and the official online LEGO Certified Store.
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Notes to Editors: Parents see play (44%) as being as important as homework (43%) to their child’s future success and well-being.
