Manila, Philippines – Magnolia, the beloved Filipino brand known for its dairy and chicken products, has officially marked its 100th year, reaffirming its commitment to quality food and the people who make it possible. Since its humble beginnings in 1925 as a small ice cream business in Manila, Magnolia has become a household name and a proud part of Filipino family life.
Acquired by San Miguel Brewery and now operated under San Miguel Foods, Magnolia has expanded far beyond ice cream. Today, its portfolio includes milk, butter, mayonnaise, spreads, fresh and ready-to-cook chicken, and other pantry staples enjoyed in homes, carinderias, and restaurants nationwide.
A Century of Flavor and Firsts
Magnolia has played a pioneering role in the Philippine food industry. It was among the first to introduce refrigerated trucks for distribution, the iconic Magnolia Chocolait in glass bottles, and supermarket chicken stations offering fresh, high-quality poultry. These innovations have helped bring fresh, safe, and delicious products closer to Filipino families.
Commitment to Local Farmers and Businesses
As it celebrates its centennial, Magnolia is doubling down on its mission to uplift the people who make its operations possible. The brand sources the majority of its raw materials from local farmers and producers, supporting livelihoods across its supply chain—from truck drivers and market vendors to sari-sari store owners, home bakers, and carinderia cooks.
“Magnolia is part of Filipino life, from everyday meals to special occasions,” said SMC Chairman and CEO Ramon S. Ang. “As we move forward, we will continue to create more products for more families while also providing opportunities to the small businesses and individuals who bring our products to homes across the country.”
Stronger Push for Community-Based Retailers
Magnolia’s centennial year will feature more programs that empower community-based retailers and promote Filipino-made products. The company’s partnerships extend to thousands of sari-sari stores and market vendors, giving them access to trusted products that consumers love.
A Celebration with Familiar Faces
To mark the occasion, Magnolia gathered brand ambassadors Judy Ann Santos-Agoncillo, Marian Rivera-Dantes, and Alden Richards, alongside SMC executives, in a celebration that honored the brand’s rich history and promising future.
Looking Ahead
For Magnolia, turning 100 is just the beginning. The brand remains committed to innovation, sustainability, and community development, ensuring that every Magnolia product continues to be a symbol of quality and trust for generations to come.
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