Filipinos love sardines, and for good reason. Not only is it delicious and affordable, it’s also packed with health benefits. This makes it an excellent addition to our everyday meals. That’s why Mega Global, the leading sardines manufacturer in the Philippines, launched Mega SardiNation featuring Mega Sardines.
First-Ever National Sardines Day Celebration
The first-ever National Sardines Day celebration last November 24, 2019 at the SM Mall of Asia Music Hall headlined by no less than Mega Sardines ambassador Mr. Piolo Pascual with special guests Dimples Romana and Mike Enriquez.
The National Sardines Day brought families and friends together in a fun-packed and interactive event with free health and nutrition consultations, taste tests, a fun claw grabber game, and other activities for the guests to enjoy.
With a push for Filipinos to make healthier choices through proper meal planning, the event also featured a discussion on health and nutrition facilitated by Mike Enriquez together with the Nutrition Center of the Philippines. The panelists highlighted how sardines are nutritious addition to any meal and the different factors that affect the health and nutrition of Filipino families.
Virtual Experience of the Catching-to-Canning Process
Adding some high-tech fun to the event, guests enjoyed a virtual reality experience. The guests went through Mega Global’s trademark 12-hour Catching-to-Canning process onboard its Mega Barko. Using VR, guests experienced the renowned process that Mega Global observes. Through the experience, they saw how Mega Global ensures that the fish they catch using sustainable methods. They showed how the sardines are kept fresh and canned within 12 hours to bring consumers only the freshest and tastiest.
To further highlight their commitment to improving Filipino lives, Mega Global partnered with the Nutrition Center of the Philippines (NCP). They also collaborated with the local government of Barangay South Triangle, Quezon City for a community health and nutrition program. A 40-day feeding program for undernourished children aged 3 to 6 years old received 2 full well-curated meals from NCP. In collaboration with the brand, they used sardines on one meal. This initiative will conclude on November 30, 2019.
Mega Global on the Importance of Nutrition
“Filipinos love sardines. As the top sardines brand in the country, we decided to hold the first National Sardines Day celebrations to showcase not only Mega Global’s various initiatives but to also make everyone aware of the myriad health benefits of sardines,” said Mr. Marvin Tiu Lim, VP for Sales and Marketing of Mega Global.
“Our CSR program with the NCP also helped us push for increased awareness of the importance of nutrition in every Filipino’s diet. We believe that with initiatives like this, we can truly make an impact and create sustainable change in the health and nutrition sector” he added.
The National Sardines Day truly showed how this well-loved Filipino staple can improve the lives of families. The event aimed to change the lives of the communities through each can. Through this event, Mega Global hopes that each family can make better choices in meal planning. On top of this, they also want families to get the right nutrients they need through Mega Sardines.
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