Beloved nutritious beverage brand MILO® Philippines and the Philippine Sports Commission (PSC) celebrated the success of its annual youth sports program Batang Pinoy Championship returning after 2 years of the pandemic. The 6-day championship took place from December 17 to 21, 2022 in the Heritage City, Vigan, Ilocos Sur where thousands of student athletes joined different sports competitions and earned their respective medals. The City of Baguio emerged victorious as the overall champion with 100 medals, followed by Pasig City and Quezon City with 48 and 46 wins respectively.
MILO® Philippines also presented the MILO® Batang Pursigido Awards to deserving athletes and Batang Pinoy teams who showed exemplary grit, perseverance and dedication to sports. The recipients of the MILO® Batang Pinoy Pursigido Awards include Adrian Jessie Magbojos of City of Sta. Rosa (most bemedaled female athlete), Miguel Adrian Carlos of City of Puerto Princesa (most bemedaled male athlete), City Pangasinan (with the biggest delegation), six-year-olds Art Joe Cabatan of Davao de Oro and Hailey Bolico of Pasig City (youngest male and female athletes).
Batang Pinoy is known as the Philippine Sports Commission’s grassroots development program that student athletes and other kids from around the country may join. After being forced to a halt because of the pandemic, Batang Pinoy has finally returned to a hybrid of online and on-ground events. There are a total of 9 on-ground events conducted in Vigan, Ilocos Sur with athletics and swimming garnering the most number of participants. “The Batang Pinoy has become an integral part of our national sport program, and now one of the flagship programs of the country, especially for the grassroots. From the tracks to the courts and other fields of play, dreams of young athletes began, dreams of waving our flag, wearing our colors and bringing pride to our country in international sports competitions. These dreams were offered through the Batang Pinoy platform,” said PSC Commissioner Emmanuel “Noli” Eala. MILO® Ambassadors, Olympic medalist and world champion Hidilyn Diaz and Carlos Yulo were once participants of Batang Pinoy.
In order to make this happen, Batang Pinoy 2022 was also supported by the Provincial Government of Ilocos Sur. “WOur province warmly welcomes our athletes, coaches, parents and guests to Vigan, and we are honored to be part of your sports journeys. One thing is for sure, we all are winners in our own ways, and may this triumph be the perpetual success of Batang Pinoy,” said Gov. Jerry Singson.
“We are very happy to be back on ground with kids from different parts of the country! We’ve worked hard with PSC over the last years to work on making sure that kids are continuously active throughout the pandemic and it’s amazing to see them in person again doing what they love in person and with their peers,” said Carlo Sampan, MILO® Sports Executive.
MILO® Philippines continues to show parents across the country that it is consistent in finding ways for kids to continue their Champion journey whether they are at home or outside adjusting back to face-to-face classes and activities. Batang Pinoy 2022 is an exciting welcome to kids back to in-person competitions with more to come in 2023. To learn about other activities that kids may join throughout the year, make sure to watch out for updated in the official MILO® Philippines website.
MILO® has been in the Philippines for over 50 years and is the country’s favorite chocolate malt powdered milk drink that can be prepared with hot or cold milk or water. The brand’s purpose is to nourish kids’ journey to success with nutritious energy and inspiration to grow with sports.
Every mug of MILO® contains the goodness of Milk, Cocoa, Malt, and Activ-Go® – a special blend of Protomalt®, Vitamins, and Minerals. It is high in Vitamins B2, B3, B6, B12, C, and Iron that helps in energy release from food. It is also a source of calcium, phosphorus, and Vitamin D that supports child growth and bone health.
About Nestlé Philippines
Over a hundred years after it first started operations in the country, Nestlé Philippines, Inc. (NPI) today is a robust and stable organization, proud of its role in bringing high-quality food and beverage throughout the stages of the Filipino consumers’ lives. The Company employs more than 3,200 men and women nationwide and is among the country’s Top 10 Corporations.
Driven by its purpose of enhancing quality of life and contributing to a healthier future, Nestlé today produces and markets products under some of the country’s trusted brands such as NESCAFE, NIDO, MILO®, NESTEA, MAGGI, BEAR BRAND, NESTLÉ, and PURINA, among others. Its product range has expanded to include coffee, milk, beverages, non-dairy creamer, food, infant nutrition, ice cream and chilled dairy, breakfast cereals, confectionery, and pet care.