Parenting influencers come and go, but Ciara Jane Magallanes (better known as Mommy Diaries PH) is not your run-of-the-mill mom holding a tripod while juggling a toddler. She’s built a digital family of 1.7 million on Facebook and 600,000 on TikTok, with a devoted audience who doesn’t just double-tap her posts but trusts her voice. With 69.8K followers on Instagram, two kids, and a husband better known as Daddy Diaries PH, Ciara is the kind of content creator who has turned real-life chaos into online resonance.
In an exclusive sit-down with theAsianparent Philippines, Ciara lets us peek behind the camera. Unfiltered, uncurated, and undeniably human.
From Blogging to Vlogging: The Accidental Start
Like most modern parenting stories, this one didn’t begin with sponsorships or a perfect grid.
“It was my idea po talaga, initially. So, way back 2017, my first daughter was around 9 or 10 months. I started blogging. So website po talaga siya kasi hindi po uso nu’n masyado ‘yung vlog,” Ciara recalls.
That blog, mommydiaries.com, was meant to be a personal journal—an online scrapbook of sleepless nights and first steps. She wasn’t chasing fame. “I really wanted to… record my motherhood journey. That’s why Mommy Diaries. It’s really meant to be my online diary.”
Her first taste of virality? A simple phonics lesson. “I was teaching my daughter how to read. That one… nag-10 million views. So, first time kong makareceive ng ganoon views. Sabi ko, wow! Ang saya pala nito.”
Love, Partnership, and the Power of Two
Ciara may be the full-time content creator, but Daddy Diaries—a.k.a. Vlad—isn’t just a cameo. He’s part partner, part creative consultant, part comic relief.
Source: Facebook/Mommy Diaries PH
“Siya si Daddy Diaries, ako si Mommy Diaries. Pero may times po na he’s also one of the brains behind the content creation sa Mommy Diaries. Kasi may times na, you know, you need more ideas or sometimes mapa-check mo sa kanya.”
Where Ciara is introspective, Vlad is unapologetically vocal. “I would say my husband is more of the straightforward type. He’s more of the class clown. He’s really humorous,” she says with a laugh. Some brands even specifically request his presence in their campaigns—because sometimes, you just need the punchline.
Source: Facebook/Mommy Diaries PH
Ciara admits that while she tends to stay reserved on sensitive topics, her husband is the more outspoken half of their duo. “He’s more vocal. For example, you know the gambling, the online casinos? He’s really straightforward about that. He creates content on how much he condemns those online gambling sites. Especially mga nagpo-promote,” she shares. For her, such issues might only merit a single mention, but Vlad makes it a point to speak up repeatedly.
They stand on the same side of the debate, but he takes the louder, firmer stance online—turning his platform into a space where advocacy and humor often collide.
But when it comes to parenting, they’re aligned. “We wanted to cut the generational trauma… we respect and value our kids’ feelings din po and their thoughts.”
The Content Creator Grind: A Day in Ciara’s Life
Wake up, homeschool, cook, clean, shoot, edit, email, repeat. No nannies, no helpers—just grit and grace.
“Wala po kasi kaming kasambahay. So, we do everything here at home together. So, my kids are homeschooled… Kaming apat sa pamilya sa gawain bahay. So, no man left behind.”
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Her eldest daughter, Olivia, is in homeschool and extracurriculars; her youngest is three. In between lessons and housework, Ciara squeezes in filming and brand work. But she makes one thing clear: “Of course, content creation is my job. But, my kids are my priority. So, whenever wala akong maisip na content, I wouldn’t push it. Mas pa-prioritize ko yung time ko with my kids.”
Her CCTV vlogs—snippets of candid, everyday family life—have become her signature style. Ordinary, yes. But also authentic, which is precisely why they resonate.
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The Business of Being Real
Parents online know the dance: be aspirational, but also relatable. Ciara’s balance leans toward honesty.
“I share my struggles. I share na nawawalan ako ng pasensya. It’s about reminding parents po kasi na normal ‘yung naranasan niyo kasi ang nanay napi-pressure yan eh.”
But being a content creator is still a job, with contracts and choices. And in this saturated space, integrity is her non-negotiable.
“When partnering with other brands, I really want to make sure na I really do believe and we really use their products or services. Mahalaga po sa akin ‘yun. Meron pa nga po, sayang. It’s a seven-digit deal just this year… Pero, you know, economically speaking, sayang siya. But then again po, sabi ko, pag kinuha ko ‘to, hindi ko naman talaga ginagamit.”
It’s not about clout or quick cash. “That’s my number one priority. So first is, I would like to share my journey online… and next would be helping others. Dun lang po sumunod ‘yung further earnings.”
Why Parents Can’t Get Enough of Ciara
Source: Facebook/Mommy Diaries PH
So why does a mom-next-door in Metro Manila hold the attention of millions? Simple—she doesn’t pretend.
“I really wanted my co-mommies to see na normal na mag-struggle. And it’s okay. Hindi po ibig sabihin nu’n failure tayo. It’s part of our motherhood journey.”
Her audience—savvy, critical, and loyal—sees themselves in her. She’s not dictating parenting philosophies, just sharing what works. “If these tips resonate with you… then by all means, gamitin niyo rin po ito. I-apply niyo din sa inyo. But if not, feel free to scroll up. Walang-walang hard feelings.”
In an age when social media makes it easy to feel “less than,” Ciara’s presence feels like a lifeline: reassuring, real, and refreshingly pressure-free.
What We Can Learn From Mommy Diaries
At the end of the day, Ciara Magallanes isn’t just curating reels of motherhood—she’s building a record of what it means to parent in real time, flaws and all. The secret isn’t in chasing trends or outsmarting the algorithm. It’s in showing up, being present, and choosing honesty over polish. That’s why families keep tuning in.
Because while some creators sell an image, Ciara offers a mirror—reminding parents that the mess, the laughter, the exhaustion, and the small victories are the story.
And maybe that’s the point, right? Parenting doesn’t need a filter. It needs memory, meaning, and, if you ask Ciara, just a little more room to breathe.
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