Some say dogs are a man’s best friend. Others are devoted cat-moms who have certainly proved that furry felines are just as lovable. Whether it’s a dog or a cat that has your heart, expressing your love for them can affect positive change in the way others treat their own pets, as well as strays in dire need of a home.
Ayala Malls is using its platform and facilities to support animal welfare through Paws n’ Play, the mall’s annual pet festival at U.P. Town Center (UPTC). Now on its 5th year, Paws n’ Play continues to promote humane and loving treatment for animals through various pet fairs, dog obedience training sessions, and workshops on responsible pet ownership. The festival begins in August and will run until October on the weekend before World Animal Day.
A gathering of pet lovers
It’s one thing to own a pet, yet it’s another to cherish them. Paws n’ Plays Year 5 gathers communities with sincere advocacies rooted in animal welfare. One of which is the Philippine Animal Welfare Society (PAWS), which regularly hosts programs that protect and promote humane treatment of all animals. Another is CARA Welfare, which provides affordable sterilization and veterinary care, and promotes the rehabilitation and rehoming of cats and dogs in need. Third is the Philippine Pet Birth Control Center Foundation (PPBCC), a group that aims to make the Philippines rabies-free and stray-free by hosting more affordable and accessible spay and neuter services in local communities. Fourth is Hound Haven PH, a group with a heart for working dogs; their message is to promote the transfer and adoption of working dogs at the end of their service. Finally, Cats of Manila shares the stories of friendly, funny, and ferocious felines to enlighten people all over the metro about the plights and joys of our local cats.
In support of these five communities, Ayala Malls partnered with the Quezon City Local Government to launch the two-month long festival. Honorable Mayor Joy Belmonte shared how the collective efforts of each organization present at the Paws n’ Play kickoff help elevate the way the community takes care of stray animals–be it to extend spay and neuter services, host adoption programs or vaccination drives against rabies, train strays to become valuable partners in the Quezon City police force and fire department, and more. She assures, “The Quezon City government is your partner, the Quezon City government is your friend.”
Sneak peek: Paws’ n’ Play festival details
Forever Home Project
Forever Home Project is the kickoff event of Paws n’ Play Year 5, Ayala Malls’ annual pet festival at U.P. Town Center
Paws n’ Play officially kicked off at the Forever Home Project, a two-day adoption event in U.P. Town Center. Honorable Mayor Joy Belmonte led a ribbon cutting ceremony to officially launch the annual campaign. Also in attendance were adoptable dogs and cats from partner animal welfare organizations – all looking for their very own forever homes. The event allowed mall customers to meet and greet potential additions to their families, encouraging them to adopt rather than shop.
(L – R) Dr. Rey Del Napoles, Quezon City Veterinary Department; Hon. Mayor Joy Belmonte;
Patricia Lloren, Marketing Manager of Ayala Malls U.P. Town Center; and Dr. Ana Cabel,
Quezon City Veterinarian
The program continued with Animal Welfare Talks featuring speakers from PAWS, CARA Welfare, PPBCC, Hound Haven PH, and Cats of Manila. Customers who donated to participating animal shelters also got lucky at the raffle draw. Winners, which were announced on the last day, took home special prizes from brand sponsors the likes of Pet Lovers Centre, Woof Freeze Dried Dog Food, Doggies’ Choice, Dogs & More PH, and Quinini Pet Food.
Hon. Mayor Joy Belmonte and Anna Cabrera, Executive Director of Philippine Animal Welfare
Society
Gotcha Gala
On September 10, Paws n’ Play continues with Gotcha Gala, an exclusive meet-up of rescued and adopted pets with their fur-moms and fur-dads. The families invited to the gala will be pre-selected from a pool of online entries in response to Ayala Malls’ call for stories of hope and successful pet adoptions. Winners and pets will meet at the BarkYard on the day of the event, followed by a photo and video presentation on their respective adoption journeys.
Gotcha Gallery
In conjunction to Gotcha Gala, Paws n’ Plays is holding a week-long photo exhibit of Gotcha Gala winning entries at the Gotcha Gallery. Happening from September 10 to 17, Ayala Malls encourages viewers to interact with the photos by leaving notes on the space provided for the pet-parent and fur-baby in the shot. Aside from building an emotional connection, the Gotcha Gallery is also Ayala Malls’ way of encouraging the UPTC community to “adopt, don’t shop!” Indeed, with many strays in need, this has become a noble message that everyone needs to hear.
Paw It Forward
Forever Home Project at U.P. Town Center
Paws n’ Play Year 5 will culminate at Paw It Forward, a one-day event featuring a series of workshops to be held for the benefit of select animal welfare shelters. It is commencing on October 2, falling on the weekend prior to the globally celebrated World Animal Day. The workshops are open to all, with a registration fee of Php500 as donation to the participant’s chosen organization. The proof of donation serves as the individual’s workshop pass.
Pets at the Forever Home Project
Make your voices heard! Drop by U.P. Town Center to support animal welfare at the Paws n’ Play festival. Get ready to meet new pups and fluffs as they find their forever homes.
Tune in to @UPTownCenterAyalaMalls on Facebook and @iloveuptowncenter on Instagram for updates and announcements on Ayala Malls’ Paws n’ Play festival in U.P. Town Center.
This is a press release distributed by Visions and Expressions
