Same sarap. Bagong hugis. Purefoods Luncheon Meat, a staple in many Filipino homes, just got a bold new look — now in a square can that’s easier to stack, open, and prepare. But don’t worry, moms! It’s still the same classic taste your family loves.
To celebrate this fresh take on a household favorite, Purefoods recently held the “Square-Up Cook-Off” — an exciting cooking showdown featuring some of today’s most loved foodie content creators and celebrity parents!
Held last June 3, 2025, at Whitespace Makati, the event brought together foodies and fans for a flavor-packed afternoon with Jujumao, husband-and-wife duo Laureen Uy-Cruz and Miggy Cruz, and Facebook’s beloved foodie mommy Grace Tanfelix.
???? Why the new square shape?
As life gets busier, we moms need products that work harder for us. The new square can design makes it more stackable and space-saving in the pantry, while still giving us the same delicious Purefoods Luncheon Meat in:
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Classic – the OG sarap that’s been part of Pinoy kitchens for years
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Lite – 30% less salt and 35% less fat (yes, pwedeng less guilt!)
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Chicken – a lighter, unique twist with a chicken-based flavor
???? Cook-Off Highlights
The cook-off challenged participants to create dishes for three rounds: Appetizers, Main Courses, and Snacks using Purefoods Luncheon Meat.
Some of the drool-worthy creations included:
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Summer Salad and Pesto Pasta by Jujumao
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Classic Pajeon-style Pancakes and Chicken Ramyun with Cheese by Laureen & Miggy
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Chicken Sisig and a Katsu Rice Bowl by Grace Tanfelix
Even snack time had moms buzzing with ideas, like Lite Sushi Bites and Chicken Sando.
???? And the winners are…
After an intense (but fun!) showdown, Jujumao was crowned the first ever Purefoods Luncheon Meat Square-Up Champion thanks to his creative twists and bold flavors. Special awards went to:
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Most Innovative Dish – Jujumao’s Chicken Sando
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Best in Plating – Laureen & Miggy Cruz
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Crowd Favorite – Grace Tanfelix (her dishes truly hit home with guests)
???????? Time to Square-Up at Home!
Moms, this is your sign to get creative in the kitchen. Whether it’s breakfast, baon, or weekend bonding time, Purefoods Luncheon Meat’s new square can makes meal prep easier without sacrificing flavor.
Try it now in Classic, Lite, or Chicken, available in supermarkets and online shops nationwide.
Because when it comes to mealtime magic, deliciousness is even better when it’s squared.
???? Follow Purefoods for more meal ideas and family-friendly recipes:
Facebook: PurefoodsPH
Instagram: @purefoods
TikTok: @purefoods.ph
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