Christmas came early this year as Rustan’s officially kicked off the holiday season with the grand unveiling of its much-anticipated Christmas-themed window display on October 18. The event, which has been a beloved tradition for decades, brought together guests, media personalities, and families alike, all eager to witness the magic that has become synonymous with Rustan’s during the festive season.
This year’s theme, “Santa’s Modern Journey,” offered a delightful reimagining of the classic Christmas tale. From Santa driving a vintage car filled with gifts to Mrs. Claus zipping through town on a Vespa, the window display playfully captured the whimsy of the holidays while adding a contemporary twist. Passersby couldn’t help but stop and admire the creative interpretation of Santa’s preparations for his gift-giving adventure, with even a reindeer and a bear joining the fun in a Volkswagen van brimming with presents. The intricate display radiated warmth and festive cheer, setting the tone for the full in-store experience that awaited inside.
Rustan’s officially kicked off the holiday season with the grand unveiling of its much-anticipated Christmas-themed window display on October 18
A Festive Wonderland Awaits Inside
Stepping through the doors of Rustan’s, guests were immediately greeted by the rich sounds of holiday tunes and the sparkling sights of lavish decorations, from giant Christmas ornaments to vibrant crimson-themed installations. The store was transformed into a festive playground, with each floor offering unique, interactive experiences designed to bring out the holiday spirit.
Rustan’s is going full-on with its lavish decorations, capturing the festive spirit through deep, vibrant hues and crimson-themed installations
On the first floor, patrons indulged in sweet treats at Santa’s Chocolate Corner, while fashion enthusiasts marveled at the curated holiday wear collections on the second floor. Families headed to the Kids section for a chance to meet Santa himself and enjoy fun games and train rides, while the Home section provided inspiration for holiday décor and gatherings with food sampling and festive tablescapes.
The immersive experience didn’t stop there. Guests were treated to live performances, including a beautiful set by the Mandaluyong Children’s Choir and a moving number from musical theater star Arman Ferrer, rounding out the celebration with a touch of heartwarming holiday spirit.
The Mandaluyong Children’s Choir
Exclusive Offers and the Spirit of Giving
Along with the magical experiences, Rustan’s is offering a series of exclusive promotions throughout the holiday season. Shoppers can enjoy up to 60% off on beauty and fashion items from some of the most coveted brands, while the Home Collection offers up to 40% off on elegant kitchenware, table décor, and appliances—just in time for holiday entertaining.
But beyond the excitement of shopping and festive décor, Rustan’s continues to emphasize the spirit of giving. This year, the Rustan’s Christmas Bear makes a return, serving as both a collectible and a symbol of the brand’s commitment to giving back. Proceeds from the sales of the bear will benefit the Servants of Charity, an organization dedicated to helping children with mental disabilities.
A Christmas Tradition Revived
The unveiling of Rustan’s holiday window display marks the beginning of what promises to be a memorable season. With its combination of tradition, modern flair, and a heartfelt commitment to spreading joy, Rustan’s once again proves why it remains a premier destination for holiday celebrations.
As the festive season unfolds, Rustan’s invites everyone to experience the magic for themselves, from exclusive offers and in-store events to the simple joy of sharing a moment with loved ones amidst the store’s breathtaking holiday décor.
Celebrate the season at Rustan’s and create new memories as we continue to #BelieveInTheMagicOfChristmas!