Due to lockdowns, families are spending most of their time together at home. Parents and kids are physically together for days on end, working and going through distance learning. However, are you, as parents, taking this once-in-a-lifetime opportunity to know your kid and build stronger relationships with them? With so many things happening at home, it is easy to forget to set time to bond and know your child.
An example of such a moment is lunch, a meal that is often rushed with parents mentally preoccupied with the next task of the day. Instead of being a time to share a meal with the family and connect over conversations, lunch has become a time where the family is physically together but emotionally distant from one another. This is one of the reasons why kids nowadays feel neglected or lonely.
Tang strongly believes that lunch can be a moment to build stronger relationships with your kids; calling on moms to transform lunches into bonding moments by having an Usapang TANGhalian. It is about the power of conversations to know your kids, understand their perspective, and check up on their emotional well-being. With its new campaign, Usapang TANGhalian, Tang leads the way in reminding moms to be fully present during tanghalians, taking this time to nurture their kids through healthy beverages and meaningful conversations.
Together with Camille Prats, Tang showcases how every tanghalian can be transformed into bonding moments through Usapang TANGhalians. Camille shares with us real Usapang TANGhalians with her son Nathan, most of which lead to surprising revelations that help her understand her son even better. Camille shares, “Nathan is always busy with online school and I was curious if he needed help with anything. Whenever I would ask, he replies, “Nothing Mom, kaya ko ‘to.”. One lunchtime, I decided to ask: Is there anything mom can do better? And he told me that he appreciated every time I would check up on him because it made him feel that I was always there for him. This made me tear up and surprised me at how much Nathan appreciates the little things I do”. As a hands-on mom, Camille believes, like Tang, that all parents should use their time together with their kids as an opportunity to build stronger relationships, nurture their them, and prepare them for an even better future.
Tang’s Usapang TANGhalian takes a step further by partnering with Facebook Mom Communities such as Mommy Mundo, Lifestyle Moms PH, Usapang Nanay, Moms Support Moms PH, Moms Club PH, 1ST Time Moms, and many more to kickstart the transformation of every tanghalian into an Usapang TANGhalian. Within each community, hundreds of KOLs will be sharing their experiences and tips to start an Usapang TANGhalian. Tang will also be launching a Facebook and Instagram filter with randomized questions for parents and kids; with the hopes of making Usapang TANGhalian fun and helping moms capture these bonding moments.
In addition to advocating for stronger parent and kid relationships, Tang is also encouraging moms to serve healthier beverages over lunch. With the 100% Vitamin C of two oranges in every refreshing glass, Tang provides the protection your kid needs. So, Tang calls out to all moms to transform tanghalians from being a rushed and neglected meal to being a time to prepare their kids for a better future through Usapang TANGhalians and the 100% Vitamin C of Tang.
Kaya mga mommies and daddies, ‘wag palampasin ang Tanghalian na walang Tang at #UsapangTANGhalian! Try the #UsapangTANGhalian filter on Instagram: https://bit.ly/3w3XBHE or Facebook:https://bit.ly/3wjRgYK with your kids and you might just be surprised by their answers!
This is a press release distributed by Ogilvy