This May, we’re spotlighting brands that do more than just sell—they inspire, support, and care. From youth empowerment to health must-haves and family-friendly fun, here are the stories and smart finds worth knowing, especially for moms who love a good mix of heart and purpose.
SM Supermalls: Greener Steps for a Better Tomorrow
SM Supermalls isn’t just for shopping and family bonding—it’s also becoming a space for planet-friendly change. This Earth Day 2025, SM launched mall-wide activities that promoted sustainable living in fun and practical ways. Moms and kids joined e-waste and plastic drives, tree-planting sessions, and hands-on art workshops using recycled materials. The heartwarming EcoTarp project turned used mall tarps into eco-bags, made in partnership with PWD artisans from Tahanang Walang Hagdan. SM’s Solar Nanays, who help maintain solar panels on rooftops, also showed how everyday Filipinos can support clean energy. With art, cleanups, and a strong message of care, SM reminds us that every small eco-action counts—and that Earth Day can be every day.
FWD Philippines: Empowering Out-of-School Youths Through Business and Dreams
At the heart of Makati’s Glorietta this May, FWD Life Insurance and JA Philippines are giving out-of-school youths (OSYs) a meaningful platform to shine through the 2025 Dreamers’ Pop-Up Bazaar. Part of the “It’s My Dream” program, this event helps young dreamers flex their entrepreneurial skills and financial smarts by selling products they sourced themselves from local businesses. Moms who drop by can shop with purpose—supporting hardworking youth while scoring unique finds. More than just a bazaar, this initiative builds confidence, practical know-how, and a path toward independence for the next generation. It’s a reminder that big futures often start with small chances—and a community that believes in them.
Herbalife’s ImmuLift: Everyday Immunity Boost in One Easy Drink
Busy moms know—health is everything. That’s why Herbalife’s new ImmuLift is a welcome addition to the daily routine. This blackcurrant-flavored drink is packed with immune-supporting ingredients like EpiCor®, Vitamin C, D3, Zinc, and Selenium—helping strengthen your body’s defenses from the inside out. Designed to be quick, convenient, and easy to prepare (just mix with water!), ImmuLift supports wellness any time of day. With more families prioritizing health post-pandemic, this launch aligns with Herbalife’s “Healthier Together” campaign, promoting better habits through community support. Whether you’re juggling errands, work, or family needs, ImmuLift is one small step toward a stronger, more resilient you.
Minecraft Movie: A Blockbuster Party for the Whole Fam
If your kids (or even you!) are Minecraft fans, here’s something fun for the weekend—“A Minecraft Movie: Block Party Edition!” is hitting theaters starting May 9. It’s the same hit movie everyone’s talking about, now with a twist: fans can sing along, meme along, and fully geek out in the most Overworld way possible. With stars like Jason Momoa and Jack Black, plus plenty of laughs, heart, and blocky adventure, this version turns the cinema into one big, feel-good fan party. It’s the perfect excuse for a family movie day—so grab your diamond swords (or popcorn) and join the fun!
SM Cinema’s ‘Movies for the Blind’: Opening Hearts Through Inclusive Storytelling
For moms raising kids with special needs—or anyone who believes in equal access—SM Cinema’s “Movies for the Blind” is a powerful reminder that magic should be for everyone. In partnership with Project ADAM and several advocacy groups, SM now hosts audio-described film screenings across select malls, where blind and visually impaired individuals can fully enjoy movies through vivid scene narration. It’s more than entertainment—it’s inclusion in action. With real stories of joy from families, teachers, and communities nationwide, SM continues to lead the way in making everyday experiences, like a trip to the movies, truly for all.
Score Cashback and Bonus Points with CIMB Pay at Bench
Summer shopping just got even sweeter! From now until July 31, moms can enjoy 10% cashback and 10x Bench loyalty points when using CIMB Pay at participating Bench stores nationwide. Just be a CIMB Bank PH customer and a Bench Lifestyle App member, then spend at least ₱1,000 in a single receipt using CIMB’s new QR-powered mobile payment feature. It’s a win-win: you get rewards while shopping for your family’s everyday essentials or new outfits. Perfect for budget-savvy moms who love practical perks!
Singlife x Share Treats: Give the Gift of Financial Protection
Gifting just got more meaningful! Singlife Philippines has partnered with digital gifting platform Share Treats to launch Singlife Gift Cards, now available in ₱500, ₱1,000, and ₱2,000 denominations. Moms can now send not just snacks or shopping treats, but financial protection—redeemable via the Singlife app for insurance products like life, medical, or income protection. Whether it’s for loved ones or employee rewards, this partnership makes it easy to gift peace of mind and help others take a step toward financial independence. Because what better gift than one that truly lasts?
GCash x Oona: Easy, Affordable Insurance Now Just a Few Taps Away
No need for long forms or big premiums—GCash and Oona Insurance are making it easier than ever for moms (and anyone!) to protect their health and travel plans straight from their phones. Starting this May, users can access new Oona insurance products via GCash: from critical illness plans starting at just ₱51/year to comprehensive travel insurance with coverage up to ₱5 million. It’s fast, affordable, and hassle-free—perfect for busy parents who want to stay prepared without breaking the budget. Because financial protection should be as convenient as sending money.
Shell’s ‘Master of Disaster’ Game Teaches Kids How to Stay Safe
Shell is turning disaster preparedness into a fun and life-saving lesson with Master of Disaster (MOD)—an educational board game now being played in schools in Cagayan de Oro and Batangas. Designed to teach kids how to respond in emergencies like floods or earthquakes, the game also encourages bayanihan—working together and helping one another. With over 81,000 students already reached, this project gives moms peace of mind knowing their kids are learning safety skills in school while also building community resilience. It’s a creative and meaningful way to prepare the next generation for life’s what-ifs.
PSBank Flexi Loan: Because Moms Deserve to Say Yes to Themselves
This Mother’s Day, PSBank reminds moms it’s okay to prioritize you. Whether it’s finally starting that dream business, taking a wellness break, or fixing up your home office, the PSBank Flexi Personal Loan helps you say yes to your goals—guilt-free. With flexible terms, easy online access, and even rebates for early payments, this loan is like a quiet cheerleader in your corner. Plus, it comes with a free Flexi Mastercard so you can spend smart and stress-free. Moms are always there for everyone else—this time, let PSBank be there for you.
Why More Moms Are Saying Yes to MILO® Football Clinics
If you’re looking for a summer activity that builds more than just muscles, MILO® Football Clinics might be your best play. Open to kids of all skill levels and held nationwide, this long-running program isn’t just about learning how to score goals—it’s about teaching grit, discipline, and teamwork in a fun, inclusive environment. With trusted partners like Ateneo Football Center and Brazilian Jericho Soccer Academy, parents can feel confident their kids are learning life skills, not just drills. From first kicks to lifelong values, it’s more than just a game—it’s a winning start to your child’s growth.
Gabby’s Dollhouse: The Movie—A Purr-fect Adventure for Little Cat Lovers
Good news for moms of Gabby fans—Gabby’s Dollhouse: The Movie is coming to Philippine cinemas this September 24! In her first big-screen adventure, Gabby heads to the colorful city of Cat Francisco with Grandma Gigi, but when her beloved dollhouse lands in the wrong hands, it’s up to Gabby and her kitty crew to save the day. With familiar characters, new surprises, and lots of heart, this movie is a must-watch for kids who love unboxing, cute cats, and magical worlds. It’s the perfect bonding activity for moms and little ones—mark your calendars!
Autism Society Philippines Angels Walk for Autism: A Movement of Inclusion
Over 10,000 Filipinos joined the ASP Angels Walk nationwide, showing love and support for the autism community. The biggest walk happens on May 18 at SM Mall of Asia Arena—a powerful call for awareness, acceptance, and unity. Walk with us, for someone you love.
21st National Buntis Day: Empowering Moms with Health & Support
Unilab, POGS, and Biofemme celebrated National Buntis Day nationwide with free check-ups, prenatal classes, and wellness talks for moms-to-be. Calciumade, Hemarate FA, and Obimin Plus highlighted the vital role of supplements in every stage of pregnancy. A beautiful reminder that moms deserve care too.
Bread Ahead Brings Beloved British Bakes to the PH
London’s famed bakery Bread Ahead is landing in the Philippines, thanks to a new partnership with Good Eats by SSI. Soon, moms and foodies alike can indulge in iconic doughnuts, sourdoughs, and pastries—straight from the UK, made for Pinoy taste buds.
Smurfs Return with a Star-Studded Adventure—And Rihanna!
The Smurfs are back on the big screen this July 16, with Rihanna voicing Smurfette and debuting her new single “Friend of Mine.” This fun-filled animated adventure brings the gang into the real world for a rescue mission kids will love. Catch the trailer now!
Cool Kitchen, Happy Moms: Fridge Tips with Beko
This summer, Beko shares fridge organization tips to help moms save time, cut waste, and prep with ease. With smart features like NutriFreeze and HarvestFresh, their appliances keep food fresher, longer. Bonus: save up to 31% off with Beko’s Cool Summer Deals!
SM By the Bay Cleans Over 1 Ton of Trash This April
With 272 volunteers, SM By the Bay collected 1,147 kg of trash in weekly shoreline cleanups—proving that small actions lead to big waves of change. It’s part of their ongoing push for a #SMWasteFreeFuture. Next stop: World Oceans Day on June 7!
Art and Inclusion Shine at Crowne Plaza & Holiday Inn
This Mother’s Day, Crowne Plaza and Holiday Inn Manila Galleria partnered with Autism Society Philippines for an art-filled celebration led by artist Andrei Solmirano. Moms and kids painted side by side, highlighting creativity, inclusion, and the beauty of connection.
Gut Health = Whole Body Health, Says Herbalife Expert
In time for World Digestive Health Day, Herbalife highlights why gut health impacts everything—from energy and mood to heart and immune function. With most Pinoys eating too little fiber, adding probiotics and healthy habits is key. A happy gut means a healthier you!
May Measure Month 2025: Fight Hypertension with a Simple Check
The Philippine Society of Hypertension and Omron Healthcare team up for May Measure Month, offering free nationwide blood pressure checks until July 31. It’s a life-saving reminder that early detection is key. One small squeeze can lead to a healthier future.
Dyson Drops Luxe New Colorway for Haircare Heroes
Inspired by purple jasper, Dyson’s new Jasper Plum edition adds bold beauty to their Airstrait™ and Airwrap i.d.™ styling tools. Just in time for Mother’s Day, it’s a perfect gift for moms who love self-care and standout design. Available exclusively at Dyson stores and Dyson.ph.
Sweet Summer Perks with CIMB Pay
Enjoy 10% cashback at Shakey’s, free drink upsizes at B1T1 Coffee, and free toppings at Tah-Mee Yogurt—just by using CIMB Pay. With these tasty deals running through May and June, cashless has never been this rewarding.
Alagang Unilab Rewards Turns Health Buys into Perks
From Biogesic to Ceelin, every Unilab purchase now earns you points and perks with Alagang Unilab Rewards. Just send a photo of your receipt via Messenger to start scoring GCash credits, vouchers, and more. Healthier habits, now with instant rewards!
Lilo & Stitch Fun Comes to Life at Ayala Malls Cinemas
Catch the live-action Lilo & Stitch and enjoy Ohana-themed activities like arts and crafts, photo booths, and more at Ayala Malls Cinemas from May 24–25. Buy 2 tickets to join the fun—because movie time can be memory-making, too.
JolliKids Fun Camp Returns for a Jolly Summer!
From making Yumburgers to serving guests, kids aged 4–12 can experience what it’s like to be part of the Jollibee crew! The 2-day summer camp runs until June 14, complete with uniforms, games, and a dance party with Jollibee himself. Fee: just ₱620!
From wellness wins to meaningful community efforts, these stories remind us that small actions can spark big change—whether it’s choosing the right daily supplement or supporting a young entrepreneur’s dream. And as more updates come in, we’ll keep sharing the good stuff. Because moms like you deserve stories that uplift, inform, and inspire—every single month.
We’re keeping this story fresh all month! Check back as we continue to update with more brand highlights and feel-good finds throughout May.
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