In a world where everyday tasks can sometimes feel like a whirlwind, Toshiba Lifestyle Philippines is helping redefine what it means to live with comfort and style. At a recent event, the brand launched its latest line of home appliances under the “Beyond Details” initiative—an immersive introduction to a collection that blends elegance with advanced functionality.
Hosted by executives from Concepcion Industrial Corporation (CIC) and the renowned “Takumi Masters,” the event went beyond just showcasing new products. It was a celebration of precision, craftsmanship, and a commitment to making life at home more convenient and beautiful. Guests were treated to a firsthand look at the artistry behind Toshiba’s kitchen and laundry appliances, designed in Morandi, Silver, and Black, making a statement not only in their looks but also in their performance.
Concepcion Industrial Corporation (CIC) executives and the Toshiba Lifestyle Takumi Masters graced the Toshiba “Beyond Details” Launch. In photo are (from left): Albert Wong, Deputy General Manager of Concepcion Midea Incorporated Philippines (CMIP), Toshiba Lifestyle Philippines; Ariel Fermin, Chief Executive Officer of CIC; Rafael Hechanova Jr., Chief Communications Officer of CIC; Anna Marie Alejandro, General Manager of CMIP, Toshiba Lifestyle Philippines; JP Anglo, Takumi Master of Food and Culinary; Stephanie Kienle Gonzalez, Takumi Master of Home and Interior Design; Amina Aranaz-Alunan, Takumi Master of Design; Raul Joseph Concepcion, Chairman and President of CIC; Phillip Trapaga, President of Concepcion-Carrier Air Conditioning Company (CCAC); Frank Huang, Toshiba Lifestyle Laundry, APAC Sales Director; and Roger Yu, Toshiba Lifestyle Refrigerator, APAC Sales Director
Launching Toshiba’s Takumi Masters
The term “Takumi” holds deep meaning in Japanese culture. It refers to a master craftsman—someone who has honed their skill through years of dedication, attention to detail, and a relentless pursuit of perfection. It’s a fitting concept for Toshiba’s approach to innovation. At the event, celebrated figures from the fields of food, design, and interior aesthetics were introduced as Toshiba’s local Takumi Masters: Chef JP Anglo, Amina Aranaz-Alunan, and Stephanie Kienle Gonzalez.
Chef JP Anglo, well-loved for his bold and innovative takes on Filipino cuisine, perfectly embodies the essence of a culinary Takumi. Amina Aranaz-Alunan, whose luxury fashion accessories have gained recognition for their elegant designs, brings her mastery of design into the fold. Meanwhile, Stephanie Kienle Gonzalez, known for her work in high-end furniture, champions the Filipino craft, integrating style and function in home design.
Each Takumi Master highlighted their passion for their craft and shared how they connect with Toshiba’s vision of creating beautiful and functional homes. For many guests, it wasn’t just about appliances anymore—it was about elevating everyday living.
Toshiba Lifestyle Philippines revealed its local Takumi Masters. In photo are (from left): JP Anglo, Takumi Master of Food and Culinary; Stephanie Kienle Gonzalez, Takumi Master of Home and Interior Design; and Amina Aranaz-Alunan, Takumi Master of Design.
Sleek, modern new appliances
But the stars of the event were, of course, the appliances themselves. With sleek lines and modern designs, Toshiba’s new range of refrigerators, laundry machines, and kitchen appliances doesn’t just stop at aesthetics. Each product has been engineered with the brand’s signature attention to detail, marrying design with cutting-edge technology to make daily chores smoother and more efficient.
The new Toshiba kitchen and laundry appliances in Morandi, Silver and Black design
Embracing the Takumi Spirit
In a symbolic Sake ceremony, Toshiba Lifestyle Philippines and CIC executives officially introduced these new appliances, underscoring their shared dedication to quality and excellence.
Anna Marie Alejandro, General Manager of Concepcion Midea Incorporated Philippines (CMIP)
Anna Marie Alejandro, General Manager of Concepcion Midea Incorporated Philippines (CMIP), summed up the essence of the event: “The Takumi Spirit is all about resisting mediocrity and constantly striving for excellence. That’s what we aim for with every product we bring into Filipino homes—combining innovation, design, and the pursuit of perfection.”
Toshiba’s latest launch promises to bring everyday perfection into homes, one well-crafted product at a time. With each appliance, the brand continues to uphold its heritage of Japanese craftsmanship while offering something more—an experience that goes beyond the details.
For more information on Toshiba’s newest product line-ups and campaign, visit www.toshiba-lifestyle.com/ph and follow Toshiba Lifestyle Philippines on Facebook, Instagram, and TikTok.