The Travel Club, the country’s premier travel lifestyle concept store, marked a bold new chapter in its journey as a travel authority with the official launch of its industry partnership program, beginning with an inspired collaboration with The Henry Hotels and Resorts.
Held at The Travel Club+ Shangri-La Plaza, the event brought together industry leaders, collaborators, and media partners, to celebrate a shared vision of enriching travel experiences and promoting local tourism.
Backed by the Tourism Promotions Board (TPB), the initiative marks The Travel Club’s evolution from a retail destination to a hub for purposeful travelers—where products, services, and partnerships come together to elevate every journey and support the Department of Tourism’s #LoveThePhilippines campaign. With the shared goal of championing local travel, this partnership aims to spotlight culturally-rich destinations across the country – rooted in the belief that well-informed travel is transformative travel. Through this partnership, travelers can look forward to exclusive access to The Henry’s distinctive hotel stays across the Philippines, along with special perks for The Travel Club community.
(From L-R) Hanky Lee – Innkeeper, The Henry Hotels and Resorts, Jimmy Thai – CEO, Primer Group of Companies including The Travel Club
“What happens when three partners with a shared love for the Philippines come together?” said Hanky Lee, Innkeeper of The Henry Hotels & Resorts. “TPB promotes the country as a world-class destination; The Henry celebrates its beauty through boutique stays; and The Travel Club+ brings it all together through meaningful experiences. This collaboration sparks wanderlust and encourages us to rediscover the Philippines—one city, one destination at a time.” Adding to this, Marga Nograles, COO of the Tourism Promotions Board, shared, “The world is traveling and looking for more meaningful and purposeful experiences. At TPB, we take that to heart—which is why we seek partners who understand and share this sentiment.”
Echoing these values, Jimmy Thai, CEO of Primer Group of Companies, shared, “This gathering affirms our long-standing mission to promote the Philippines as a world-class destination. For 35 years, Primer and The Travel Club have built a community of travelers who seek purpose, not just places. Through partnerships like this with The Henry Hotels and TPB, we spotlight local gems and support meaningful, eco-conscious travel. I’ve seen much of the world, but I’ll always choose the Philippines—especially the countryside, where our people’s beauty, warmth, and authenticity truly shine.
As part of the experience, guests were invited to indulge in tasting stations from Apartment1B, a curated wine tasting by Woomera Wines, a proudly local brand known for its expressive blends and passion for elevating the Filipino wine experience, personalized keepsakes, and explore curated corners. These small but intentional gestures served as an introduction to the program’s central theme: travel is not just a destination, it is a deeply personal experience.
This collaboration is made possible through the support of the Tourism Promotions Board Philippines, the Department of Tourism, and valued brand partners including Delsey, TUMI, Hydro Flask, Allbirds, World Traveller, Columbia, Traveler’s Choice, Kermit Siargao, Messy Bessy, Henry and Sons and more — all of whom share the mission to make every Filipino journey more seamless and meaningful.
As The Travel Club continues to expand its portfolio of partnerships, it reinforces its role not just as a retailer, but as a true travel companion. Because when you travel with The Travel Club, it’s never just about where you’re going—it’s also about how you get there. And with the right partners by your side, you’ll always #KnowBeforeYouGo.
As part of the ongoing celebration, travelers have a chance to book and win a dream escape. Guests who shop at any The Travel Club+ stores can receive an exclusive promo code to use when booking a stay at any Henry Hotels & Resorts property. Each successful booking made from April 15 to June 30, 2025 earns a raffle entry to win a luxurious 3-day, 2-night stay at The Henry Hotels & Resorts.
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