Urban Kitchen launched a new range of trendy and minimalist serveware and food containers. #StoreAndServe — Making Life Easy was conceptualized in time for the holidays this 2019. The official launch was held in Sentro 1771 Capitol Common, Pasig City.
A sneak peek of the collection
The all-new Urban Kitchen Servware and Food Keeper Collection is a perfect gift for homemakers and kitchen enthusiasts alike. The collection will surely make every wonder wo-mom’s life easier. Its clever and ergonomic design complements every Filipino home’s. Certainly leveling up the dining experiences.
Products introduced during the launch include:
- 12” Rectangular Serveware (P129.75),
- 12” Oval Serveware (P129.75),
- Large Square Serveware with Spoon 10” x 5.5 (P149.75),
- 10” Square Storage Container (P149.75), and the
- 9” Rectangular Storage Container (P129.75)
These affordable yet stylish products are available in SM Home nationwide. Go get your hands on these kitchen must-haves to complete your Christmas shopping list!
Making Life Easy Launch
The #StoreAndServe — Making Life Easy launch highlighted the products’ functions as a home solution for young moms and savvy homemakers’ modern lifestyle. Also, moms and guests were given a crash course on Table Setting by food & props stylist and visual storyteller Chichi Tullao. During the workshop, the participants were taught how to set up a table as well as given tips on food styling using different Urban Kitchen products.
The participants were also given decluttering tips and food storage hacks. Kon Mari consultant Renelyn Tan-Castillejos taught them tricks in maximizing their kitchen and dining storage space. Castillejos also gave them practical tips on using different Urban Kitchen food storage products on their space that brings joy and complement their modern living.
The campaign mission
“Food is a big part of Filipino culture. And dining area, in fact, remains to be the heart of each home where you can entertain guests, whip up the best dish that you know of, or just lounge with the family while sharing a good meal,” shares Chriselda Chua COO. “Through our new campaign #StoreAndServe — making Life Easy, it is our goal to come up with innovative, practical, and well-crafted serveware and food storage products that would adapt beautifully with any contemporary home. Affordable, stylish, and ergonomic, Urban Kitchen products are a must-have not just only this holiday season, but to be part of our everyday home solutions”.
Also read: How to make a delicious Noche Buena feast at any budget!
