X
TAP top app download banner
theAsianparent Philippines Logo
theAsianparent Philippines Logo
EnglishFilipino
Product Guide
Sign in
  • Money Tips
    • Savings
    • Insurance
    • Loans
    • Investments
    • Government Benefits
  • Building a BakuNation
  • Becoming a Parent
    • Trying to Conceive
    • Pregnancy
    • Delivery
    • Losing a Baby
    • Project Sidekicks
  • Ages & Stages
    • Baby
    • Toddler Years
    • Preschool Age
    • Kids
    • Preteen & Teen
  • Parenting
    • Parent's Guide
    • News
    • Relationship & Sex
  • Health & Wellness
    • Diseases & Injuries
    • Allergies & Conditions
    • Vaccinations
    • COVID-19
  • Education
    • Preschool
    • K-12
    • Special Education Needs
  • Lifestyle Section
    • Celebrities
    • Contests & Promotions
    • Home
    • Travel and Leisure
    • Fashion
    • Fitness
    • Wellness
    • Money
  • Become a VIP
  • Press Room
  • TAP Recommends
  • Shopping

What's new at Michael Kors? Lunar New Year and Spring 2020 collection!

2 min read
What's new at Michael Kors? Lunar New Year and Spring 2020 collection!

MICHAEL KORS RELEASES 2020 LUNAR NEW YEAR CAMPAIGN

Michael Kors shared its 2020 Lunar New Year campaign. The ad campaign invites viewers on a playful journey home for the holiday.

The campaign video takes fans on a whimsical trip via airplane, train, car and motorcycle to reach home in time for New Year’s celebrations. Along the way, travelers will find perfect gifts and accessories for arriving in style, including the ultra-luxe Cece bag with a special jeweled clasp, eye-catching gold and red jewelry pieces, and the Maci watch with a chic embossed leather strap in a lucky red hue.

In an homage to traditional stop-motion techniques, the sceneries included cinematic red and orange hues. They created it with an innovative Bolt High Speed Cinebot camera. The accompanying still-life imagery also features the product in the miniature sets.  

This year’s money envelopes have the Michael Kors Signature logo pattern embossed and are available in select stores worldwide.

MODERN CLASSICS: MICHAEL KORS SPRING 2020 COLLECTION 

Together with this is the launch of its new Spring 2020 Michael Kors Collection ad campaign, photographed by the renowned Dutch duo Inez van Lamsweerde and Vinoodh Matadin.

“My spring collection is a celebration of the best of American style,” says Michael Kors.

“The Collection campaign focuses on a mix of ease and glamour that is inherently American, and the layers of sophistication, irreverence and romance found in the images complement that juxtaposition.”

Throughout the images, you will see a micture of crisply tailored separates in luxe neutrals, plaid and gingham and soft, romantic dresses. Stars, stripes and bold dots lend a patriotic wink.

Michael Kors Spring 2020 Collection

The global campaign will debut in January, with print ads running in spring issues worldwide. Apart from this, the images will also appear in digital outlets. These will also appear in social media platforms and traditional outdoor media placement.

This is a press release distributed by Visions & Expressions

Also read: Alamin ang “secret tip” para sa mas malinis at maputing mga damit.

Got a parenting concern? Read articles or ask away and get instant answers on our app. Download theAsianparent Community on iOS or Android now!

img
Written by

Press Room

Become a Contributor

  • Home
  • /
  • Press Room
  • /
  • What's new at Michael Kors? Lunar New Year and Spring 2020 collection!
Share:
  • This May 2025: Brands Are Making Life Better, One Story at a Time

    This May 2025: Brands Are Making Life Better, One Story at a Time

  • Celebrate Mother’s Day at Expo Mom 2025: A Weekend Just for Moms

    Celebrate Mother’s Day at Expo Mom 2025: A Weekend Just for Moms

  • Can Modern Life Raise Your Blood Pressure? Here's What MakatiMed Says

    Can Modern Life Raise Your Blood Pressure? Here's What MakatiMed Says

  • This May 2025: Brands Are Making Life Better, One Story at a Time

    This May 2025: Brands Are Making Life Better, One Story at a Time

  • Celebrate Mother’s Day at Expo Mom 2025: A Weekend Just for Moms

    Celebrate Mother’s Day at Expo Mom 2025: A Weekend Just for Moms

  • Can Modern Life Raise Your Blood Pressure? Here's What MakatiMed Says

    Can Modern Life Raise Your Blood Pressure? Here's What MakatiMed Says

Get advice on your pregnancy and growing baby. Sign up for our newsletter
  • Money Tips
  • Building a BakuNation
  • Pregnancy
  • Parenting
  • Lifestyle Section
  • FAMILY & HOME
  • TAP Community
  • Advertise With Us
  • Contact Us
  • Become a Contributor


  • Singapore flag Singapore
  • Thailand flag Thailand
  • Indonesia flag Indonesia
  • Philippines flag Philippines
  • Malaysia flag Malaysia
  • Sri-Lanka flag Sri Lanka
  • India flag India
  • Vietnam flag Vietnam
  • Australia flag Australia
  • Japan flag Japan
  • Nigeria flag Nigeria
  • Kenya flag Kenya
© Copyright theAsianparent 2025. All rights reserved
About Us|Team|Privacy Policy|Terms of Use |Sitemap HTML
  • Tools
  • Articles
  • Feed
  • Poll

We use cookies to ensure you get the best experience. Learn MoreOk, Got it

We use cookies to ensure you get the best experience. Learn MoreOk, Got it