The #AetrexStrong campaign champions women’s empowerment and celebrates Mother’s Day with the unveiling of the Summer 2025 Collection.
In a world that often asks women to choose between looking good and feeling good, Aetrex offers an elegant answer: both, as they unveiled its Summer 2025 Collection through an intimate brunch held at Secret Recipe, Shangri-La Plaza, Mandaluyong City, a modern Asian-Western dining destination known for its warm interiors, comforting cuisine, and award-winning cakes. The sunlit mid-morning affair gathered an elegant crowd of VIPs and guests in celebration of Women Empowerment and the Mother’s Day with the #AetrexStrong.
Brimming with conversation, curated experiences, and heartfelt moments, the Aetrex Summer Brunch immersed guests into the world of comfort-first footwear — a philosophy that champions women who walk through life with purpose, grace, and resilience.
Aetrex Summer 2025
The new collection was nothing short of summer chic — a refined lineup of sandals, shoes, EVAs, and insoles that marry fashion-forward design with functional innovation. Featuring fresh silhouettes, soft breathable materials, and a palette inspired by coastal getaways, the collection embodies the brand’s signature blend of elegance and anatomical support. Launched by Alyssa Beltran Manibog, Brand Manager of Aetrex Philippines, the collection is engineered with Aetrex’s proprietary arch support and pressure relief technology. Each pair is crafted for all-day comfort without compromising style — because women deserve footwear that supports every stride.
In true Aetrex style, guests arrived in carefully curated looks anchored by standout pairs from the Summer 2025 Collection. From the sleek support of the Charlotte and Courtney Lace Up Sneakers to the refined femininity of the Vania Arch Sandal, and the contemporary elegance of the Romy Quarter Strap Cork Flat Sandal, each step was a statement in poise and purpose. Other crowd favorites included the breezy Tatiana Arch Support Heel Sandals, the versatile Kaia Two Band Slides, and the elevated Anna Arch Support Wedge, proving that whether casual, sporty, or chic, Aetrex sandals are made for women who move with intention.
A Step Toward Personalized Wellness
At the heart of the event was a live demonstration of Aetrex’s Albert Foot Scanner, a foot scanning machine with cutting-edge 3D technology used to recommend footwear and Aetrex orthotic insoles that fit you best. The demonstration was led by Dr. Chernen Galeng and showcased by Meghann Umali, Regional Brand Manager of Primer International. It is the same technology behind The Albert that Aetrex uses to develop and make available their most comfortable shoe styles in the market. Attendees stepped onto the device and watched as it measured pressure points, arch types, and gait — providing data-driven insights for a customized fit, underscoring the science behind the brand’s comfort promise.
A Conversation Rooted in Strength
One of the most poignant parts of the brunch was the Empowered Women Conversation, a thoughtful dialogue featuring women from various walks of life who shared honest reflections on balance, confidence, and the power of self-care. Their stories — intimate, real, and empowering — echoed the essence of #AetrexStrong: that true strength lies in showing up for yourself, in comfort, in authenticity, and in stride.
It was a morning at Secret Recipe that honored both the quiet and bold expressions of strength as Aetrex reaffirmed its mission: empowering women to move through life with confidence, comfort, and style. The Aetrex Summer 2025 Collection is now available at Aetrex Kiosks, ResToeRun Stores Nationwide, and online at aetrex.com.ph. Discover your perfect pair in-store or shop online to experience the comfort and strength of Aetrex firsthand.
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About Aetrex
Aetrex is a global leader in comfort footwear and orthotics, blending fashion, technology, and wellness. With a commitment to personalized comfort and stylish innovation, Aetrex helps individuals walk through life with greater confidence and ease. In 2018, Primer Group acquired the distribution rights for Aetrex in the Philippines and other Southeast Asian countries like Malaysia and Singapore.
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