Even if August brought unpredictable weather, brands weren’t slowing down. From indoor playground adventures to tech drops, culinary debuts, and active lifestyle campaigns, this month was packed with reasons to head out, try something new, and make the most of every day — rain or shine.
Fun Indoors All Year Round: Keep Kids Entertained, Rain or Shine
No more rainy day blues! SM Supermalls is giving families more reasons to enjoy quality time with exciting indoor attractions, from arcades to indoor play parks and themed experiences. Perfect for weekends or after-school bonding, these spaces promise hours of fun while keeping everyone dry and happy.
Tiny Buds Named TikTok Shop’s #1 Baby Skin Care Brand
Tiny Buds has been recognized as TikTok Shop’s top baby skin care brand, thanks to its community-first approach and authentic content that resonates with parents. The proudly Filipino, female-led brand has built trust through relatable storytelling and livestream-driven shopping, continuing to grow its connection with modern moms and dads.
MILO® and Philippine Red Cross Celebrate World Drowning Prevention Day with SAFE Swim Program
This August, MILO® partnered with the Philippine Red Cross to mark World Drowning Prevention Day, championing swimming as a vital life skill. Their SAFE Swim Program equips children with basic water safety techniques — a move towards creating a nation of stronger, safer swimmers.
UNIQLO and Disney Celebrate the 10th Anniversary of MAGIC FOR ALL
Fashion meets magic in UNIQLO’s latest collaboration with Disney, marking a decade of the MAGIC FOR ALL project. The new collection brings beloved characters to everyday wear, blending comfort and whimsical charm for fans of all ages.
New Tech, New Class: The Best of ASUS Laptops for Students in 2025
Back-to-school just got smarter. ASUS unveiled its latest lineup of laptops designed for modern students — combining sleek designs, powerful performance, and long battery life to keep up with classes, projects, and even after-hours entertainment.
Shake Shack Serves Up Breakfast for a Limited Time
Morning cravings? Shake Shack now has you covered. For a limited time, enjoy their breakfast menu featuring fresh, flavorful options — the perfect reason to start your day Shack-style.
KitchenAid Launches Cast Iron Cookware
KitchenAid expands beyond mixers and appliances with the launch of its cast iron cookware line. Designed for durability and even heat distribution, these pieces are built for home cooks who want style and function in the kitchen.
SaladStop! Launches New Signature Items
Eating healthy just got more exciting. SaladStop!’s new signature items mix fresh, seasonal ingredients with bold flavors, making nutritious dining a delicious everyday choice.
JA Philippines Rallies for Brigada Eskwela
JA Philippines joined hands with local schools for Brigada Eskwela, helping prepare classrooms for the incoming school year. Volunteers worked together to create safe, welcoming, and inspiring learning environments for students.
Sassa Active Launches “Movement Made Better” Campaign
Activewear brand Sassa is inspiring women to embrace movement with confidence through its new Movement Made Better campaign. The collection features stylish, functional pieces that support every kind of active lifestyle — from gym sessions to weekend adventures.
Pancake House Launches New Comfort Food Promos
Pancake House, “The House That Brings You Home,” is serving up new comfort food deals until September 30, 2025 in all branches nationwide:
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All-Day Snacks Choose Any Two® – ₱499: Mix and match classics like spaghetti, tacos, nuggets, or pancakes, with drinks and sides (dine-in, takeout, delivery).
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Snack Time Picks – ₱249: Weekday dine-in exclusive, 2–5 PM. Pair a savoury favourite with halo-halo, milkshake, or bottomless iced tea.
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Chicken Special Set – ₱999: Delivery-only bundle for four, featuring Buttermilk Pan Chicken® Fillet, sides, brownie, and drink.
Stay Organized This School Year and Earn Up to Php1,000 in Rewards from Brother Philippines!
Make back-to-school easier for you and your kids. Get up to Php1,000 in rewards when you purchase participating Brother label printers from August 1–October 30, 2025. Perfect for keeping supplies neat and personalized!
Building Homes, Building Families: Robinsons Land at 45
For 45 years, Robinsons Land has been a partner of Filipino families—building safe, sustainable, and family-friendly communities where kids can grow and thrive, and where parents can enjoy homes thoughtfully designed to make everyday life easier and more meaningful.
CIMB Bank PH: Trusted by Families, Backed by 150+ Global Awards
CIMB Bank Philippines continues its winning streak as the country’s most awarded digital-only commercial bank, now surpassing 150 global recognitions—including recent wins as Best Bank in the Philippines and Most Trusted Bank in the Philippines. With nearly 10 million customers, CIMB has been consistently recognized for digital innovation, customer trust, and financial inclusion, earning accolades from The Asian Banker, Global Business and Finance Magazine, and more. In just seven years, the bank has cemented its leadership in digital-first, mobile-friendly banking, making smarter, safer, and more accessible financial solutions available to millions of Filipinos.
Triple the Cheese, Triple the Indulgence: Subway’s Limited-Time Triple Cheese Steak is Here!
Cheese lovers, rejoice! Subway Philippines is serving up the ultimate indulgence with its Triple Cheese Steak Sub, available nationwide until November 2. Stacked with juicy, seasoned steak and smothered in a creamy blend of all-natural U.S. Cheddar, Colby, and Monterey Jack cheeses, this cheesy trifecta comes complete with toasted white onions, green bell peppers, jalapeño, crisp lettuce, and a drizzle of Subway’s Southwest Chipotle sauce, all nestled in freshly baked cheese-crusted bread. Available as a 6-inch sub (₱220), footlong (₱410), or wrap (₱230), this limited-time creation highlights award-winning U.S. cheeses while giving fans the option to customize with Mexican blend shredded cheese or cheese-crusted bread for an indulgent, melt-in-your-mouth experience perfect for any craving.
Filipino Textile Leaders Celebrate Heritage and Innovation at “Legacy and Dreams” Trade Show
Classic Characters Inc. and New Creation Manufacturing highlighted six decades of Filipino textile excellence at their annual “Legacy and Dreams” trade show at Sheraton Manila Hotel. Showcasing sustainable and versatile product lines—from luxurious hotel-grade linens and pillows to OEKO-TEX® certified babywear and ladieswear—the event allowed clients, distributors, and retail partners to experience premium craftsmanship, health-conscious innovations, and eco-friendly solutions like bamboo, Tencel, and solar-powered manufacturing. Leaders emphasized the brands’ commitment to blending heritage with forward-thinking design, ensuring quality, durability, and sustainability remain at the core of every product for homes, institutions, and commercial spaces alike.
Global Youth Summit 2025 Unites 33,600 Young Changemakers to Lead with Purpose
Over 33,600 youth from schools, communities, and organizations nationwide gathered at the SM Mall of Asia Arena for the Global Youth Summit (GYS) 2025, organized by Global Peace Foundation Philippines and SM Cares. The event provided a dynamic platform for students and young leaders to exchange ideas, engage in workshops, and take action on the United Nations Sustainable Development Goals (SDGs). Keynote speakers—including Jessica Sy, Winwyn Marquez, Teacher Georcelle, Edward Barber, and Jessica Soho—inspired the next generation on leadership, creativity, sustainability, and social impact, while live performances energized attendees and showcased Filipino talent. The Manila summit also launched 16 provincial legs, continuing the momentum to empower youth across the country to implement solutions in their own communities, reaffirming their commitment to build inclusive, sustainable, and future-ready communities.
Spartan Run Club at Shangri-La Plaza: Celebrate National Heroes Day by Racing Toward Your Goals
Shangri-La Plaza invites runners of all levels to the Spartan Run Club hands-on running clinic on August 25, celebrating National Heroes Day with a focus on perseverance, discipline, and the joy of the journey. Led by elite OCR athlete Jeffrey Reginio, 2023 World OCR 100-meter gold medalist and 2023 SEA Games silver medalist, participants will improve their running techniques, boost confidence, and connect with a community of motivated runners. The event kicks off at 5AM with a warm-up, continues with the clinic until 7AM, and wraps up with a Coffee Party at 9AM to celebrate everyone’s progress. Registration is limited and costs only P100—sign up via Spartan Race Philippines’ Facebook page to secure your spot and take your next step toward running excellence.
Gourmet Made Easy: Clara Olé and Chef Wado Siman Bring 5-Course Flavors to Every Filipino Kitchen
Clara Olé proves that gourmet cooking can be simple and fun with its recent “Dine with Clara Olé” tasting event at Brutal by Wadoughs, where celebrity chef Wado Siman showcased a five-course meal crafted almost entirely with Clara Olé’s ready-to-use sauces, dips, marinades, and spreads. From inventive starters like Black Tide and Not Takoyaki to main courses Duckgalbi Assassina and Beef Inasal, and ending with the Peach Mango Nitro dessert, every dish highlighted how the brand’s versatile products make flavorful, chef-quality meals achievable at home. With over 30 years of empowering Filipino home cooks, Clara Olé continues to inspire families to create special, hassle-free meals while fostering connection and creativity in the kitchen.
Modess Launches Comfortverse: A New Era of Gentle, Leak-Proof Protection
Modess®, the trusted feminine care brand of generations, has unveiled the Comfortverse, an immersive launch event that highlights its latest breakthrough in gentle, leak-proof pads. Specially designed with ultra-soft, skin-loving materials and a breathable top sheet for all-day comfort, the new Modess pads provide superior protection that empowers young women to move freely and confidently. Through interactive zones and product showcases, the Comfortverse celebrated Modess’ mission of redefining period care and championing every woman’s freedom to live life without limits.
Full Phils Launches Children’s Book “A Heart in Two Places” to Support OFW Scholars
Youth-led non-profit Full Phils has officially launched A Heart in Two Places, a children’s book written by founder Emilio Baja, at Museo Pambata. The story follows Arlyn, a domestic worker in Hong Kong longing for her three children in the Philippines, offering young readers a tender glimpse into the realities of Overseas Filipino Workers (OFWs) while celebrating themes of love, resilience, and hope. More than a story, the book serves as a fundraising initiative—100% of its proceeds will support Full Phils’ scholarship program, which has already helped nearly 30 OFWs in Hong Kong return to college, with its first graduates set for 2025. Following its Manila launch, A Heart in Two Places will be showcased at the Manila International Book Fair this September and the Frankfurt Book Fair in October, further amplifying its mission of turning stories into opportunities for education.
Watsons Redefines Bath Time as a Full-Body Self-Care Ritual
More than just cleansing, Watsons is transforming the daily shower into a restorative ritual of self-care with its curated bath and body essentials. From pre-shower oils and scrubs that prime the skin, to gentle cleansers that refresh without stripping, and nourishing lotions and serums that lock in hydration, Watsons offers a complete approach to bodycare “from first drop to last touch.” To bring this experience to life, Watsons is hosting the Bath & Body Event Celebrate Every Body, Every Glow on September 5 at MOA 7 Storefront, where guests can explore products, gain expert self-care tips, and build routines that fit their lifestyle. With Watsons, every shower becomes more than a task—it’s a moment to restore, refresh, and glow.
DTI Opens 2025 COCONUTPhilippines Trade Fair with 220 Exhibitors Nationwide
The Department of Trade and Industry (DTI), in partnership with the Philippine Coconut Authority (PCA), has officially opened the 2025 COCONUTPhilippines Trade Fair at SM Megamall’s Megatrade Hall, running from August 28 to September 2. Now on its second year, the fair has expanded into the biggest showcase yet with 220 exhibitors from Luzon, Visayas, and Mindanao, featuring everything from food and beverages to skincare, wellness, and lifestyle products. Serving as the launchpad for the broader Coconut Nation campaign, the event highlights both the agricultural roots and global potential of the coconut industry while giving recognition to farmer communities and MSMEs. Visitors are encouraged to discover proudly Filipino-made coconut innovations and support local producers driving the growth of one of the country’s most important industries.
Smart Savings, Every Month: RLC Residences Redefines Sustainable Living
RLC Residences is proving that sustainability is more than a buzzword—it’s a way to make everyday living both eco-friendly and cost-efficient. From passive cooling strategies and rainwater harvesting systems to solar-powered common areas and renewable energy integration, developments like Sierra Valley Gardens, MIRA, and The Residences at The Westin Manila are designed to keep homes cooler, brighter, and less reliant on artificial utilities. These thoughtful features translate into lower monthly dues, reduced electricity and water bills, and healthier indoor environments for families, all while supporting a greener future. By weaving sustainability into every stage of design, RLC Residences ensures that homeowners experience the direct, lasting benefits of smarter, more sustainable living.
Make Every Sip a Breakciting Moment with Alaska Fruitti Yo!
School breaks are more than just rest—they’re precious chances for kids to recharge, connect, and create happy memories. With Alaska Fruitti Yo! Yoghurt-Flavored Milk Drink, ordinary breaks turn into Breakciting Moments—fun-filled pauses where kids laugh, play, share, and express themselves. Packed with fruity goodness kids love, Fruitti Yo! makes baon something to look forward to, helping moms spark joy in every break and create simple yet meaningful moments their kids will treasure.
Until Next Month…
From inspiring campaigns to must-try launches, August proved there’s always something new to discover — whether you’re indoors escaping the rain, upgrading your tech, or finding your next fitness fit. Here’s to carrying that energy into September and beyond.
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