Snack time is more than just a break—it’s a moment of learning and growth. Hansel Sandwich goes beyond being a tasty treat by supporting education, values formation, and better school environments.
We all know that snack time is not just a break; it’s a moment of connection, learning and laughter. For years, Hansel has been the leading snack in every study table, recess, or even afternoon merienda at home providing kids with a tasty treat to enjoy while doing homework or reading their favorite books. But Hansel Sandwich is more than just a delicious snack, it has taken a greater role–one that extends beyond study tables and into classrooms across the country. The commitment of Rebisco Hansel Sandwich is to ensure that every child experiences holistic learning and values formation and has a “Hanselly Ever After.”
A Brand with a Mission: Hansel’s Commitment to Learning and Good Values
Since June 2020, Hansel has strengthened its social impact by partnering with the Department of Education (DepEd) to help and support our young learners through educational initiatives that nourish both intellectual and moral growth.
Recognizing that early childhood education lays the foundation for a lifelong learning, Hansel has invested in the development, production, and distribution of supplementary learning materials that aim in instilling good values in young Filipinos. These storybooks are crafted with engaging narratives and colorful illustrations to help young minds understand essential moral lessons in a fun and relatable way.
In A.Y. 2023-2024 alone, Hansel distributed over 200,000 storybooks to 116 schools across Aurora, Tarlac, Nueva Ecija, Bulacan, Quezon, Masbate, Laguna, and Batangas. This massive effort underscores the brand’s commitment to nurturing not just intelligent children, but kind-hearted and well-rounded individuals.
Transforming Learning Spaces: Hansel’s Support for School Canteens
Hansel has embraced the challenge of improving local school facilities to build healthier and more inspiring spaces for Filipino young learners. Hansel understands that education goes beyond books and lessons–having a conducive learning environment is just as important. With Rebisco’s backing, Hansel helped renovate school canteens, making sure that Filipino students have access to a clean, well-maintained dining areas where they can enjoy delicious and nutritious snacks and meals.
For the Academic Year 2023-2024, Hansel led canteen renovations in 11 schools across the country, including:
- GOA Elementary School (Bicol)
- Kapatagan Elementary School (Lanao del Norte)
- Gregorio del Pilar Elementary School (Bulacan)
- Duhat Elementary School (Bulacan)
- Maricaban Elementary School (Pasay)
- Deparo Elementary School (Caloocan)
- Llano Elementary School (Caloocan)
- Tanza High School (Cavite)
- Rosario Ocampo Elementary School (Rizal)
- Casiguran Central School (Sorsogon)
- Rizal High School (Pasig)

These renovations not only provide students with a great dining experience but also teaches them the importance of maintaining clean and organized spaces—a crucial value that will serve them well beyond their school years.
Partnering with Parents: Nurturing Young Minds with Hansel
Many parents today actively enroll their children in extracurricular activities, stay updated on learning trends, and even subscribe to educational content to support their children’s development. Hansel understands this parenting approach and aligns its initiatives with parents’ desires to raise well-rounded children.
By incorporating values education into its programs, Hansel goes beyond being just a snack brand—it becomes a trusted ally in childhood development. Every time moms give their child a Hansel Sandwich, they’re not just offering a tasty treat but also supporting a brand that actively contributes to education and character building.
Hansel’s Fun and Engaging Learning Tools
Beyond books and canteen renovations, Hansel has also leveraged digital platforms to make learning more interactive. Through the Hanchies Series and Hanchies Rhymes, the brand has created engaging content that teaches kids about kindness, sharing, and responsibility in a format they love—animated videos and catchy songs.
Watch and Learn:
Hanchies Episode 15- Ryan, Play Fair with Diane!
Hanchies Episode 11- Kuya Noy, Share Your Toy!
Hanchies Rhymes Episode 1 – Take Turns
Hanchies Rhymes Episode 2 – Itsy Bitsy
Through these engaging digital tools, Hansel extends its values-based learning approach beyond the classroom, ensuring that kids have access to meaningful content anytime, anywhere.
The Future of Learning: Hansel’s Continued Advocacy
Hansel’s journey in education and values formation doesn’t stop here. The brand is continuously exploring new ways to support Filipino children’s learning journey, making sure that the concept of”Hanselly Ever After” becomes a reality for every child.
Looking ahead, Hansel aims to:
- Expand its storybook distribution to reach more schools nationwide.
- Strengthen its partnerships with educators and parents to enhance values-based learning.
- Continue investing in school facilities to create more conducive learning environments.
- Develop more interactive digital content that makes learning fun and accessible.
Through these efforts, Hansel remains committed in its belief that every child deserves an enriching childhood filled with both learning and joy.
Hansel Sandwich Is More Than Just a Snack—It’s a Lifelong Learning Partner
Hansel Sandwich has proven that it is more than just a study-time snack. It is a brand that deeply cares about the future of our Filipino children, working hand-in-hand with educators, parents, institutions, and communities to support holistic learning and good values teaching.
They are not just providing storybooks, renovating canteens, and creating fun educational content, Hansel is helping shape the next generation of Filipinos to be not just smart, but also kind, responsible, and values-driven individuals.
So the next time you open a pack of Hansel Sandwich, know that you’re not just giving your child a delicious treat—you’re also supporting a brand that is making a real difference in many young learner’s lives, one storybook and one school at a time.
With Hansel, every child’s journey to learning and growth truly ends in a Hanselly Ever After.
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