Screen time is one of parenting’s most familiar debates. How much is too much? Should parents feel guilty when their kids reach for a screen?
For Erwan Heussaff, however, there’s another question worth asking: What happens when the screen turns off? “I just think people argue about the wrong thing,” he says in a candid conversation with his sister, Solenn Heussaff.
Their conversation is part of Promil Gold’s advocacy championing healthy and interactive screen time, encouraging parents to turn everyday viewing into meaningful interactions that support their Gifted Kids’ advanced language development. Rather than focusing solely on limiting screen time, the movement invites parents to pick up where the screen leaves off.
The idea is to help kids Comprehend, Converse, and Connect (3Cs): understand what they’ve watched, express their thoughts through two-way conversations, and relate those ideas to their own experiences. These everyday interactions give parents an active role in nurturing their kids’ developing advanced language and communication skills.
Watch Erwan and Solenn’s full conversation here.
Healthy Screen Time for Kids: Why Parents Need to Pick Up Where the Screen Leaves Off
Solenn admits that she sometimes feels guilty about letting her daughter, Tili, watch television. Erwan, meanwhile, raises a concern that often gets overlooked in screen time discussions: “us as parents are talking less to them during that screen time.”
His point isn’t that parents must eliminate screens altogether. While suitable content and age-appropriate limits remain important, passive consumption shouldn’t replace meaningful interaction. A cartoon may introduce kids to new words, characters, and ideas, but parents can help them process what they’ve seen and turn those experiences into real conversations.
Erwan sums up the approach simply: “You almost interview them.”
How Erwan and Solenn Bring the 3Cs to Life
In the video, Erwan and Solenn put this approach into practice with their respective daughters, Dahlia and Tili. After the girls watch a short cartoon, they’re given a challenge: “You have to tell us exactly what happened in your own words.”
Beyond being an entertaining family moment, the playful exchange demonstrates the three behaviors at the heart of Promil Gold’s advocacy:
1. COMPREHEND: Understand what they’ve watched
Asking kids to retell a story encourages them to recall details, organize their thoughts, and explain what they understood. Parents can prompt them with questions like, “What happened?” or “Why do you think the character did that?”
2. CONVERSE: Turn watching into two-way dialogue
Rather than stopping at one answer, parents can listen, react, and ask follow-up questions. This gives kids opportunities to express their ideas, elaborate on their answers, and practice communicating with another person.
3. CONNECT: Bring the experience into the real world
The conversation doesn’t have to end with the cartoon. Parents can relate its characters, stories, or lessons to their kids’ own experiences, turning screen-inspired ideas into family conversations, pretend play, and shared moments.
Supporting Your Gifted Kid’s Potential, On and Off the Screen with Promil Gold
Erwan and Solenn’s conversation offers an important reminder: parents don’t have to approach every screen time moment as a battle. While setting age-appropriate boundaries and choosing suitable content remain important, being present and involved can also make a difference.
Rather than focusing solely on what their kids watch, parents can consider how those experiences encourage their kids to become better able to comprehend, converse and connect. After all, developing advanced language skills goes beyond learning new words. It also involves understanding information, expressing ideas, and connecting with the people and world around them.
This belief is at the heart of Promil Gold’s advocacy. By championing healthy and interactive healthy screen time, Promil Gold encourages parents to pick up where the screen leaves off and create meaningful, real-world conversations that support their Gifted Kids’ advanced language development.
Beyond championing meaningful parent-kid interactions, Promil Gold, the Global No. 1 in Brain Research, also supports kids’ developing potential through advanced brain nutrition, backed by 50 years of brain research and Alpha-Lipids. Together, proper nutrition and a nurturing, interactive environment can help parents support their kid’s development as they learn to comprehend, converse, and connect.
As Erwan, Solenn, Dahlia, and Tili demonstrate, making screen time more meaningful doesn’t have to be complicated. Sometimes, a simple conversation about a favorite cartoon is a wonderful place to start.
Turn screen time moments into a 3C movement. Advance language with Promil Gold.
Watch Erwan and Solenn’s full conversation and discover how you can make screen time more meaningful for your kid.
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