Bepanthen Baby Ointment is moms' new partner that's gentle yet effective for the baby's diaper area. - Contains Dexpanthenol and other key ingredients to soothe, care and protect the baby's skin. Dexpanthenol rapidly penetrates the skin, converted into Vitamin B5 which enhances regeneration of skin cells. Bepanthen is a gentle treatment suitable for every nappy change - An in-vitro study shows that compared to products with Zinc Oxide, Bepanthen Baby: (1) Kept friction lower which is important to protect baby’s skin when applying a product. (2) Forms an effective lipid barrier that is breathable ensuring optimal hydration levels in the skin. Products with zinc oxide may dry out and crack over time, while Bepanthen’s protective barrier stays intact up to 10 hours with the flexibility needed for active babies - Bepanthen Baby is suitable for babies, free from colorants, no fragrance, preservatives or paraben, hypoallergenic. - Chosen by 9/10 moms on usage satisfaction and efficacy.