VPharma Health and Wellness, Inc. is famous for Mega-Malunggay and Mega-Ampalaya. Now, in their efforts to provide health solutions for everyone in the family, they have opened their very first kiosk. The VPharma kiosk is now open (September 20) in Robinsons Magnolia in Quezon City.
Robinsons Magnolia
Two years ago was when the idea of opening a kiosk came to VPharma. They envisioned it for the purpose of providing more information to some of their products. Before, they tried different formats wherein they tried sharing a kiosk with other brands. But, they weren't able to fully execute what they want for their brand.
"We have several malls in mind but, as our first kiosk, what we wanted to have is somewhere close to our hearts," according to Vince Dy, a co-owner of VPharma .
Robinsons Magnolia is a relatively small mall, but Vince liked the fact that he can get anything he need their. Compared to other malls, it is spacious even in times when there are a lot of people. It also didn't hurt that it was near the place where they live. So when the opportunity opened up to put up a kiosk, they took it.
The wait was long, but it was a very fast decision for Vince and VPharma.
Experience Nook
Vince explained that the kiosk is what they call an experience nook. It is a venue where customers can go to inquire and learn about their different products. Here, consumers will learn what the product is for, why is it essential, and what are its benefits.
In this particular store, VPharma features products like Health Aid Bifina, AtlanticDelights, Herbilogy Organic Plant Extracts, Herbilogy Tea and more. They won't be selling Mega-Malunggay and Mega-Ampalaya in the said store because it is readily available in most of the drugstores.
There are also some products that are available online and some you can get in bundles in the kiosk. They also offer a free gift box for when one chooses to give VPharma products as a gift for their wives, relatives or friends that are soon to have a baby or are breastfeeding. You can get the free gift box for a minimum spend of P2,000.
Opening promo
They are currently offering a "buy one, take one" promo from September 20, Friday up to September 22, Sunday. It is for a limited time only and is only available for in-kiosk purchases. Also, this promo is available until stocks lasts.
For now, the kiosk will only be accepting cash, bank transfers and Paypal. No credit cards yet.
Future plans
If you won't be going to the vicinity of Robinsons Magnolia anytime soon, no need to worry. Mark your calendars for the soft opening of the VPharma experience nook in Ayala Malls - Manila Bay on September 26. Come November, the experience kiosk will fully be open. The next experience nook to open will be on SM Davao. It will focus on Probiotics and Herbilogy.
VPharma will also soon announce their next batch of VPharma Ambassadors. For this one, it'll be a very good mix of people including moms and dads from different industries, backgrounds, cities and provinces.
"We wanted to make sure that it's going to be a very good mix that's why there's a little delay." explained Vince. "We already have 1,200 applicants as of the moment and counting. We're very excited to announce it by 2nd week of October."
VPharma is also launching a new product by next year. According to Vince, this new product will be very helpful for all starting families so you better watch out for it.
"We wanted to let them know that VPharma is always aiming for quality products. We're always on the lookout for brands that will fit our lineup. We want to let the Philippine consumer know that VPharma will be installing different experience nooks all over the Philippines for us to get closer to the Filipino consumers."
Source: Interview with Vince Dy
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