A small hour. A lasting impact. This is the heart of The Brilliant Hour advocacy.
Across the Philippines, more and more parents, relatives, and caretakers are discovering the power of one simple practice: The Brilliant Hour.
It began as an advocacy of Enfagrow A+ Four, encouraging families to dedicate one intentional hour each day to stimulation and nutrition. Today, it has become a movement embraced by mothers, fathers, titas, titos, teachers, and grandparents—proof that brilliance is nurtured when a community comes together.
The idea is simple but transformative. Through this balance of stimulation and nutrition, families are helping to nurture higher intelligence and advanced cognitive skills in their children, preparing them to adapt, lead, and succeed in a dynamic world.
How Families Are Making It Count
For many mothers, The Brilliant Hour is a chance to nurture independence. Mommy Trish Nagayma shared how proud she felt when her daughter remembered to feed their cats on her own. It was a small act, but for her, it was a sign of sharper memory and growing responsibility.
For titos like AJ Manliguez, it has been a reminder of how much influence relatives have. He described how his pamangkin, usually playful and restless, now chooses puzzles or books during their hour together. “Kids don’t just learn in school,” he reflected. “With just one hour, I see how his focus and problem-solving skills grow right in front of me.”
For Migs and Eca, the campaign has turned ordinary playtime with their niece into something more intentional. They let her pick activities—from building blocks to watching an anatomy program—and were amazed at how engaged she became. “It showed us that learning starts with what excites kids the most,” they shared.
No Pressure. Just Purpose.
The goal isn’t to do everything perfectly. It’s simply to show up with purpose.
The Brilliant Hour is not another task to add to a long to-do list. It is an invitation to slow down, to engage, and to see each moment as an opportunity to shape the future. Whether it’s 60 minutes of play, half an hour of storytelling, or a thoughtful conversation before bedtime, it all counts.
And with the help of Enfagrow A+ Four, mothers can feel assured that they are providing holistic support—heart, mind, and body. (with proper nutrition & stimulation)
Two Pillars of Brilliance
The advocacy rests on two equally important pillars:
Stimulation. Families can choose any activity that engages the mind—reading, games, conversations, or even everyday routines. The goal is the same: to nurture focus, problem-solving, and creativity in ways that feel natural and enjoyable.
Nutrition. Between ages three to eight, children’s brains undergo rapid development. Proper nutrients are essential to fuel this growth.
That is why families choose Enfagrow A+ Four, the only milk with MFGM (Milk Fat Globule Membrane) among staged milks and the highest DHA level among formula milks. Together, these nutrients are clinically proven to help support higher intelligence for an A+ child (vs formula without MFGM, with proper nutrition and stimulation). When stimulation is paired with nutrition, families can nurture both heart and mind.
Join The Movement
The Brilliant Hour is not about being perfect. It is about being intentional. For an hour a day, families across the country are choosing to switch off distractions and turn everyday moments into opportunities for growth.
And if you have not started your own Brilliant Hour yet, now is the time.
Choose an hour that works for you. Let your child take the lead in choosing the activity. Stay consistent. And fuel their growth with the right nutrition.
Join the community of parents, relatives, and teachers who are making their hour count. Share your moments online with #TheBrilliantHour and #Enfagrow4HigherIntelligence (vs formula without MFGM, with proper nutrition and stimulation), and follow @enfagrowph to see how others are taking part.
Because sometimes, one hour is all it takes to build a lifetime of brilliance.
ASC Ref Code No. M0153P021026E
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