OATSIDE, the oat milk brand that has swept across Asia since early 2022, can often be spotted in cafes and supermarkets across countries such as Singapore, South Korea, Japan, Thailand, Malaysia and Indonesia. OATSIDE is finally coming to Manila in select retail locations and is now available in both its Barista Blend and Chocolate variants.
(Benedict Lim, CEO _ Erwan Heussaff, Milk Sommelier _ Milk Tasting segment)
Singaporean Founder and CEO Benedict Lim began OATSIDE when he saw a gap in the market for a plant-based milk that offers a creamy and malty taste profile that is familiar to people who don’t typically drink plant milks. “We know that taste is often a barrier for more people adopting sustainable milks, so our goal was to develop an oat milk that could overcome these perceptions. It was a challenge developing the right product with existing setups at contract manufacturers in the early days, so we took the longer approach of building our own production line that allowed us more customization and control over the oat extraction process,” says Benedict.
Oatside 1 – Oatside Brand Team (Left to right – Mario Dagdag, Country Lead PH _ Gabriel Melo, Commercial Director _ Cindy Lin, Marketing Director _ Benedict Lim, CEO _ Erwan Heussaff, Milk Sommelier _ Sam YG, Host_
OATSIDE is one of Asia’s few “full-stack” plant milk start-ups. OATSIDE has retained full jurisdiction over their entire production process, from sourcing its Australian oats, to oat extraction to filling. This allows customization in the production process of our delicious oat milk, and the ability to ensure that only sustainably-sourced ingredients of the highest-quality are used. OATSIDE is plant-based, lactose-free, cholesterol-free and low in saturated fats.
Sustainability has been core to the mission of driving plant-based milks globally – production of oat milk requires 90% less land and water and produces 70% less emissions as compared to the production of cow’s milk, which makes it much more sustainable.
Today, OATSIDE is available in partner cafes in the Philippines including PickUp Coffee, FRNK and Bo’s Coffee; and starting May, OATSIDE Barista Blend and Chocolate will be available on the shelves of major retailers nationwide, starting with Landers and Puregold — and on e-commerce platforms like Lazada and Shopee.
OATSIDE Barista Blend’s creaminess gives body to coffees and teas, but is neutral enough to allow the coffee and tea notes to shine through. OATSIDE Barista Blend also creates beautiful microfoam when steamed for latte art, making it a favourite among baristas. OATSIDE Chocolate is a dark, rich chocolate oat drink made with a Rainforest Alliance-certified Indonesian-African cocoa blend, no added flavours, and with less sugar than most chocolate milks.
OATSIDE held its official launch in the Philippines at Papakape, Fort Santiago, Intramuros Manila on May 9, 2023 in a true Filipino Fiesta style hosted by Sam YG and Erwan Heussaff in Philippine’s first-ever milk tasting experience.
In partnership with the Moment Group, guests were able to taste Adobo Mousse on a Fried Oat Milk Bar along with other local delicacies that incorporate OATSIDE, showcasing its versatility beyond coffee and drinks. Guests were treated to Oat-Crusted Cheese-Stuffed Arancini on Cauli-Oat Milk Puree, Chocolate Oat Milk Coffee Jelly Shooters and South Cotabato Crumbs with Oatmilk Latte Dip. For dessert, guests had the opportunity to try halo-halo, taho and ice cream—all with an OATSIDE twist.
Sam YG and Erwan Heusaff were thrilled to be part of the experience as well. According to Sam, “I’ve been a fan of OATSIDE from its coffee partners, and I’m so excited that it’s finally reached Philippine shelves!” Meanwhile, Erwan shares that he’s excited to use OATSIDE in his own kitchen: “I’ve tried to make my own oat milk at home because I haven’t found the right one in our markets, but OATSIDE just changed the game for all of us.”
Try it for yourself and find OATSIDE at retailers like Landers and Puregold or online on Lazada and Shopee!
OATSIDE makes a healthy, sustainable oat milk for people who don’t care for plant milks, by being incredibly delicious. OATSIDE is a Singapore-born brand leading the plant-based milk movement in Asia.
This is a press release distributed by Spark It