IKEA introduces BLÅVINGAD, a new collection designed to inspire interest about life in the ocean.
Packed to the brim with soft toys, aquatic textiles, submarine and fishing games and dreamy lighting, the collection was designed to spark play and curiosity about the ocean for children and young teens.
The BLÅVINGAD collection is designed to inspire interest about life under the ocean – a home to thousands of creatures. The message behind BLÅVINGAD comes to life through the products that take small but significant steps to be more sustainable.
From soft toy and cushion fillings, rugs and storage, a number of the products contain recycled polyester made from ocean-bound plastic (OBP) picked up from areas up to 30 miles inland from our coastlines.