X
theAsianparent Philippines Logo
theAsianparent Philippines Logo
EnglishFilipino
Product Guide
Sign in
  • Building a BakuNation
  • Becoming a Parent
    • Trying to Conceive
    • Pregnancy
    • Delivery
    • Losing a Baby
    • Project Sidekicks
  • Ages & Stages
    • Baby
    • Toddler Years
    • Preschool Age
    • Kids
    • Preteen & Teen
  • Parenting
    • Parent's Guide
    • News
    • Relationship & Sex
  • Health & Wellness
    • Diseases & Injuries
    • Allergies & Conditions
    • Vaccinations
  • Education
    • Preschool
    • K-12
    • Special Education Needs
  • Lifestyle Section
    • Celebrities
    • Contests & Promotions
    • Home
    • Travel and Leisure
    • Fashion
    • Fitness
    • Wellness
    • Money
  • Become a VIP
  • COVID-19
  • Press Room
  • TAP Recommends
  • Shopping

Lego unveils new figures: stay-at-home dad and working mom

23 Feb, 2016

Barbie isn’t only the iconic kid’s toy that’s keeping up with the times.

Just recently, Lego introduced a new figure: a work-at-home (bearded hipster) dad pushing a baby stroller and a working mom wearing professional attire holding a baby bottle.

Reflecting modern family dynamics, the new figures are part of their Lego City line. 

“We need to stay in tune with the world around us,” Lego’s President Soren Torp Laursen, told Fortune. He is also quick to clarify that the new additions are in no way a response to any urgent demand; it is simply the by-product of keeping track of the changing world around them and allowing their brand to grow along with it.

This effort to mirror present-day society was a hit when it debuted at the New York Toy Fair. 

READ: Barbie has always been a good role model, we just didn’t notice 

The new additions to the family of ‘little yellow people’ both focus on building a happy home. 

 In 2012, about 2 million stay-at-home dads in the United States. 

Studies reveal that the number of fathers staying home with their children has nearly doubled since 1989.

Other new additions to the Lego Family

Aside from hipster dad and yuppie mom, the Lego city line also added female scientists as well as a wheelchair-bound figure to further broaden the diversity of their figures. 

The fact that only 16 percent of Lego figures were female prompted author Melissa Wardy to post a petition on Change.org urging Lego to create an all-female scientist series.

Work Life Balance @LegoAcademics enjoy Friday drinks…because they know they’ll be working through the weekend (v2) pic.twitter.com/kROfakdI9e

— Lego Academics (@LegoAcademics) August 12, 2014

“Girls can’t be what they can’t see and we demand more examples of girls and women that celebrate our intellect, courage and creativity,” Wardy wrote in her petition on Change.org, which received over 40,000 signatures.

The entire Lego City line is set to be available in the market on June 2016.

If you have any insights, questions or comments regarding the topic, please share them in our Comment box below. Like us on Facebook and follow us on Google+ to stay up-to-date on the latest from theAsianparent.com Philippines!

Partner Stories
Wish You Were Here: Family-friendly Outdoor Activities To Do In Hong Kong
Wish You Were Here: Family-friendly Outdoor Activities To Do In Hong Kong
Globe FamSURF199: Fast, affordable, and family-friendly internet connection
Globe FamSURF199: Fast, affordable, and family-friendly internet connection
IKEA celebrates the joys of motherhood
IKEA celebrates the joys of motherhood
Next-Gen Ford Everest: 6 Reasons Why This Is Your Family's Next Dream Car!
Next-Gen Ford Everest: 6 Reasons Why This Is Your Family's Next Dream Car!

Got a parenting concern? Read articles or ask away and get instant answers on our app. Download theAsianparent Community on iOS or Android now!

img
Written by

Bianchi Mendoza

Become a Contributor

  • Home
  • /
  • Lifestyle Section
  • /
  • Lego unveils new figures: stay-at-home dad and working mom
Share:
  • Livin’ it up in the City: 8 staycation destinations for the family

    Livin’ it up in the City: 8 staycation destinations for the family

  • Spending money on vacations instead of toys is better for your kids!

    Spending money on vacations instead of toys is better for your kids!

  • 4 tips on how to avail of foreclosed properties through Pag-IBIG

    4 tips on how to avail of foreclosed properties through Pag-IBIG

  • Livin’ it up in the City: 8 staycation destinations for the family

    Livin’ it up in the City: 8 staycation destinations for the family

  • Spending money on vacations instead of toys is better for your kids!

    Spending money on vacations instead of toys is better for your kids!

  • 4 tips on how to avail of foreclosed properties through Pag-IBIG

    4 tips on how to avail of foreclosed properties through Pag-IBIG

Get advice on your pregnancy and growing baby. Sign up for our newsletter
  • Pregnancy
    • Baby
    • Breastfeeding & Formula
    • Baby Names
    • Delivery
  • Parenting
    • Parent's Guide
    • Advice for Parenting Kids
    • Relationship & Sex
  • Lifestyle Section
    • Local celebs
    • Celebrities
    • Money
    • News
  • FAMILY & HOME
    • Couples
    • Weekend & Holiday Guide
    • Health
  • Building a BakuNation
    • More
      • TAP Community
      • Advertise With Us
      • Contact Us
      • Become a Contributor


    • Singapore flag Singapore
    • Thailand flag Thailand
    • Indonesia flag Indonesia
    • Philippines flag Philippines
    • Malaysia flag Malaysia
    • Sri-Lanka flag Sri Lanka
    • India flag India
    • Vietnam flag Vietnam
    • Australia flag Australia
    • Japan flag Japan
    • Nigeria flag Nigeria
    • Kenya flag Kenya
    © Copyright theAsianparent 2023. All rights reserved
    About Us|Team|Privacy Policy|Terms of Use |Sitemap HTML
    • Tools
    • Articles
    • Feed
    • Poll

    We use cookies to ensure you get the best experience. Learn MoreOk, Got it

    We use cookies to ensure you get the best experience. Learn MoreOk, Got it