PLDT Home’s Madiskarte Moms PH (MMPH) online community won the prestigious Grand Anvil Award, the highest honors at the 58th Anvil Awards this year. The community’s first ever annual awards that celebrates exceptional mompreneurs, Gawad Madiskarte 2022, was also a recipient of a Gold Anvil Award under the PR tools category.
The Stratworks, Inc. and Playback team along with the PLDT Home PR and Influencer Management team | Aries’ Photos
“We are humbled to have won the prestigious Grand Anvil Award for an advocacy that our brand truly believes in, and it’s made even more meaningful to have received the recognition on International Women’s Day,” said Cheryl P. Loyola, Assistant Vice President and Head of Public Relations and Influencer Management at PLDT Home.
“It is our privilege and honor to empower and support our hardworking, dedicated, and passionate mompreneurs. We are always committed to help them be financially independent and succeed in life by providing the fastest and most reliable PLDT Home broadband to power their online businesses,” she added.
MMPH is an online community launched at the height of the COVID-19 pandemic which had gravely affected many working Filipino women; some lost their jobs while some were forced to leave their work in order to focus on their domestic duties. Understanding the increasing financial responsibilities that their families face, PLDT Home and a group of Filipino moms launched Madiskarte Moms PH in September 2020. A Filipino term for someone resourceful, “madiskarte” fittingly captured the spirit of Filipino moms who took on the challenge of digital entrepreneurship amid the pandemic.
PLDT Home also bagged eight Anvil Awards for their impactful and meaningful campaigns and advocacies.
| Aries’ Photos
An online community for aspiring, starting, and experienced mother entrepreneurs or mompreneurs, MMPH aims to educate moms on how to successfully start, manage, or grow their business by providing them with information and resources; build a strong support system with like-minded moms in a safe online space; and empower them to succeed in their entrepreneurial journey through technology and skills training in partnership with industry leaders as well as providing them with business starter kits.
Madiskarte Moms PH also launched the first ever Gawad Madiskarte 2022: A Tribute to Outstanding Filipina Mompreneurs on Women’s Month last March 2022, which also won a Gold Anvil Award. It is an awards ceremony that recognizes exceptional mompreneurs who thrived despite the hardships brought about by the pandemic. MMPH honored mompreneurs who overcame challenges and flourished during these trying times.
Madiskarte Moms PH also previously won a Silver Stevie Award for Innovation in Community Relations or Public Relations at the 2022 Asia-Pacific Stevie Awards.
The Anvil Awards, presented by the Public Relations Society of the Philippines, is the “Oscars” of public relations in the country where they recognize the most excellent and outstanding PR programs and tools every year.