Manila, Philippines – Vans, the original action sports brand and icon of creative exploration, is proud to announce a collection with Haribo, the world’s #1 gummy candy, showcasing the youthful energy that defines both brands. Facilitated by Haribo’s global licensing partner IMG, the Vans x Haribo capsule includes treats for the entire family with Goldbear-inspired footwear, apparel, accessories, and Customs prints.
Founded in 1920 by Hans Riegel and famed for the original Goldbear, Haribo has been bringing childlike happiness to fans for over 100 years. Haribo is the world’s most popular gummy candy and licorice producer making the company the central leader in the confectionary industry. Featuring designs influenced by the happy world of Haribo across iconic Vans styles, this collection celebrates creativity and the joyful ways we express ourselves.
“On the heels of celebrating the 100th anniversary of Haribo Goldbears, we’re thrilled to partner with Vans and honored to have inspired this special collection,” said Andreas Kuhnle, Senior Vice President, Corporate Global Marketing, Haribo. “Haribo is about moments of childlike happiness and fun, helping fans feel like a kid in a candy store through our range of sweet treats. The colorful Vans x Haribo collection is inspiring that same feeling, and now our fandoms can come together in creative self-exploration and joy.”
The Vans x Haribo Classic Slip-On (PHP 6,998) is designed with a 3D gummy execution on the canvas vamp inclusive of an embossed applique with injected foam for a fun, cushy look. The style is finished with four Goldbears screen printed on the heel of the shoe. Next, the Old Skool V in Haribo Yellow Checkerboard (PHP 7,998). The patent synthetic upper features a Checkerboard gummy bear pattern on the quarters and straps with tasteful messaging on the heel. On the medial and lateral sides of the shoe, the sidestripe alternates colors to represent the celebrated hues of Haribo’s Goldbears.
Rounding out the apparel offering is an ultra-cozy Vans x Haribo Sweatpant in Sky Blue (PHP 5,298). The SS Tee II in white (PHP 2,998) and black (PHP 2,698) colorways features the Haribo Goldbears. The Vans x Haribo Mini Tee and Bucket Hat is finished with the iconic Haribo mascot and Vans “Off The Wall” logo (PHP 2,998). The Mini Old Skool Backpack has checkerboard print with Haribo Goldbears (PHP 3,698).
Fans will also be able to design their own Vans x Haribo footwear exclusively through Vans’ Customs platform. Four new prints will be available on vans.com/customs.
The Vans x Haribo collection will be available beginning April 6, 2023, at Vans Philippines select stores: Greenbelt 3, Trinoma, Glorietta 3, Ayala Center Cebu, Alabang Town Center, SM Megamall, SM North Edsa. Follow Vans PH on Facebook, Instagram and shop Vans PH at https://shopvansph.carrd.co/.
About Vans
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans® authentic collections are sold in more than 100 countries through a network of subsidiaries, distributors and international offices. Vans® has more than 2,000 retail locations globally including owned, concession and partnership doors. The Vans® brand supports the journey of creative exploration and self-discovery across action sports, music, art and design, delivering progressive platforms such as Vans Triple Crown of Surfing®, Vans Custom Culture, and Vans’ cultural hub and international music venue, House of Vans.
About Haribo
HARIBO is the world’s leading manufacturer of gummy products, most famous for our classic Goldbears. Globally, the business employs nearly 7,000 Associates and operates 16 production sites in 10 countries. A family-owned business with a century-long heritage, our founder, Hans Riegel, built HARIBO on a foundation of quality and delivering moments of childlike happiness through our products. Established in 1920, HARIBO is the acronym that comprises our founder’s name and the city in which the company was born (Bonn, Germany): HAns RIegel BOnn. We pride ourselves on making playful gummies that are meant to be shared so our inner child can always experience joy through sweet treats. HARIBO global headquarters is in Grafschaft, Germany and its U.S. headquarters operates out of Rosemont, Ill. For more information, visit www.haribo.com.
About IMG
IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.
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